The officially endorsed Chartered Institute of Marketing Copywriting workshop book. Completely updated - now with more tips and 'inside secrets' than ever!.
Endorsed by major brands, leading advertising agencies, the world's biggest marketing training body and many of Europe's top marketing training organisations. This is the definitive writing encyclopaedia for copywriters, journalists, PR professionals or simply lovers of the English language.
Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation,
it will guide you step-by-step through copywriting skills for a range of disciplines, including:
- - Internet
- - Radio and TV
- - Business-to-business
- - Public relations
- - Recruitment
- - Charities.
Throughout the book you'll find quick tips and exercises. A practical glossary with useful addresses helps build your skills even further.
All the profitable tips you need to help target, brand and sell your enterprise whilst generating provocative publicity.
- - Covers the fundamentals of marketing, sales, advertising, PR and branding.
- - Concentrates on the dynamic, imaginative side of marketing.
- - Easy to follow with useful activities and exercises.
- - Includes a comprehensive "jargon buster" section.
- - Suitable for anyone working in or studying marketing.
Make 'one-day' today.
Whatever your life agenda, it’s time to be part of your own enduring evolution rather than a bystander to your own life.
The biggest question of them all - with answers from the greatest names from all walks of life.
Meaning of Life was the official commemorative work specially produced to celebrate the 125th anniversary of the British Red Cross.
All royalties are donated to the charity.