The complete encyclopaedia of copywriting - essential for every professional.
Featured and endorsed by some of the world’s biggest brands.

Also see  www.gabaywords.com

Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation,
it will guide you step-by-step through copywriting skills for a range of disciplines, including:

• - Internet
• - Radio and TV
• - Business-to-business
• - Public relations
• - Recruitment
• - Charities.

Throughout the book you'll find quick tips and exercises. A practical glossary with useful addresses helps build your skills even further.

All the profitable tips you need  to help target, brand and sell your enterprise whilst generating provocative publicity.

• - Covers the fundamentals of marketing, sales, advertising, PR and branding.
• - Concentrates on the dynamic, imaginative side of marketing.
• - Easy to follow with useful activities and exercises.
• - Includes a comprehensive "jargon buster" section.
• - Suitable for anyone working in or studying marketing.

Make 'one-day' today.
Whatever your life agenda, it’s time to be part of your own enduring evolution rather than a bystander to your own life.

The  biggest question of them all - with answers from the greatest names from all walks of life.

Meaning of Life was the official commemorative work specially produced to celebrate the 125th anniversary of the British Red Cross.

All royalties are donated to the charity.