Posted Tuesday 26, May 2009
by: JJG
Nostalgia in the high street from Jonathan Gabay on Vimeo.
Jonathan Gabay of brandforensics (co.uk) talks to CNN about the current trend for retail brands to draw on nostalgia to win back credit crunched consumers. Also check out Jonathan’s latest book – Soul Traders at soultraderstruth com
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Tuesday, May 26th, 2009 at 8:16 pmand is filed under Misc. You can follow any responses to this entry through the RSS 2.0 feed.
