Rank Company 2009 brand value $millions % change over 2008
1 Coca-Cola 68,734 3%
2 IBM 60,211 2%
3 Microsoft 56,647 -4%
4 GE 47,777 -10%
5 Nokia 34,864 -3%
6 McDonald’s 32,275 4%
7 Google 31,980 25%
8 Toyota 31,330 -8%
9 Intel 30,636 -2%
10 Disney 28,447 -3%
11 Hewlett-Packard 24,096 2%
12 Mercedes-Benz 23,867 -7%
13 Gillette 22,841 4%
14 Cisco 22,030 3%
15 BMW 21,671 -7%
16 Louis Vuitton 21,120 -2%
17 Marlboro 19,010 -11%
18 Honda 17,803 -7%
19 Samsung 17,518 -1%
20 Apple 15,443 12%
As for all businesses, it’s been a thorny time for the big global brands during this year. For the first time, the overall value of the top 100 brands has declined 4.6%, (or US$55,472).
However, Amazon, Pepsi, Audi, Panasonic, and Campbell’s have all achieved high positions in the Business Week/Interbrand 100 best global brands list for 2009.
Seven brands, dropped right off the list. Amoung the biggest:
Merrill Lynch – which ranked No. 34 last year and AIG – previously No. 5. Both required emergency aid from the U.S. government.
ING which ranked No. 86 last year, also fell off the list after massive subprime losses.
American Express remains the biggest financial brand in the list. However it fell from number 15 to number 22, against a 32% fall in the value of its brand
The downturn in the automotive industry is also reflected in the list. Harley Davidson was worst hit, losing 43% of its brand value, dropping from 50 in the list to 73. Most companies saw a fall in their valuation, including Toyota, Ford and Honda.
However there was a silver lining for food brands as consumers returned to traditional cooking at home.
Friday, September 18th, 2009 at 9:59 amand is filed under Brand expert, Branding, Misc, global brands, top brands. You can follow any responses to this entry through the RSS 2.0 feed.
