Apple received top honours in six categories in Adweek’s “Best of the 2000s” advertising awards, including “Brand of the Decade” and “Marketer of the Decade” for Steve Jobs.
With 220 million iPods sold worldwide, Apple’s music player was named “Product of the Decade”. It was compared to the Walkman in terms of cultural impact.
Two of Apple’s ad campaigns are represented on the list, with the “Get a Mac” ads winning “Campaign of the Decade” and “Silhouettes” winning “Out-of-Home Ad of the Decade.”
Adweek said the “Silhouettes” campaign achieved what is nearly impossible: defining a product without actually showing what it looked like up close.
Nike Plus was named “Digital Campaign of the Decade,” calling the concept “a product experience that reinforces the brand message.”
Google was named digital brand of the year. Google also won “Media Company of the Decade.”
www.brandforensics.co.uk
Tuesday, December 15th, 2009 at 9:43 pmand is filed under Brand expert, global brands, Misc. You can follow any responses to this entry through the RSS 2.0 feed.
December 23rd, 2009 at 5:30 pm
[...] tough competition from the iconic brand which was only recently acclaimed by Adweek as the brand of the decade [...]