You have lovely green eyes
The Marvel Comics brand has announced that 2010 will see its iconic comics take on traditional male superheroes. Many conventionally male Marvel heroes are multi-million dollar brand assets who effortlessly take on even the toughest traditional high street brand names).
In the past some have accused Marvel as being chauvinistic. In response, from March 2010 the Marvel brand will “Kapow!” that allegation directly on the chin – and so broaden its appeal to the lucrative female market.
Editor of the new GIRL COMICS project, Jeanine Schaefer, explains: “After the success of Marvel’s 70th Anniversary celebration, and with the 30th anniversary of the National Women’s History Project coming up in March, we wanted to celebrate the women that have helped make Marvel what it is,” “And that’s both the female super heroes and the female creators. So we put together this anthology and it is all women: writers, artists, inkers, colorists, letterers, everything.”
Each issue of GIRL COMICS will feature characters from across the entire breadth of the Marvel Universe.
Jumping the band wagon
During 2009 the Twilight series of movies and books aimed at teenage girls proved to be a particularly profitable market.
The second chapter of the Twilight Saga, ‘New Moon’, earned more than $255 million in the United States alone. Its first weekend box office total was the third-highest figure of all time, behind only ‘The Dark Knight’ and ‘Spider-Man 3.’
January 2010 will also see the movie release of ‘Lovely Bones’, a disturbing drama from Peter Jackson featuring a murdered girl from the beyond. Paramount Pictures is aiming its marketing to reach females 13 to 20.
Jonathan Gabay
www.brandforensics.co.uk
Wednesday, December 30th, 2009 at 11:07 amand is filed under Comic brands, Movie brands, Teenage brands. You can follow any responses to this entry through the RSS 2.0 feed.
January 22nd, 2010 at 1:54 am
Rule number one. If you want teenage girls to buy your product, or at least not be totally alienated, try drawing the characters with breasts that are at least DD or smaller. I read Marvel, but sometimes it’s the equivalent of seeing every male character penned with a full-on erection. No one’s going to die if they actually have breasts somewhat realistic for their muscle mass (or Earth). Boys know other places to get porn now.
January 31st, 2010 at 6:45 pm
I think that Marvel ( I too am a fan) needs to get the balance right in terms of boys/girls and plot/substance.
A good case for getting the balance slightly wrong was the anti-super hero flick “Hancock’ I think it would have been more interesting to stick with the male hero rather than have to bring a female character in just for the sake of it.
Ultimately plot and substance must be priority