http://www.brandforensics.co.uk/wordpress/archives/7 Advertising, PR, branding,marketing comment Wed, 10 Aug 2011 12:18:15 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.brandforensics.co.uk/wordpress/archives/7/comment-page-1#comment-501 Jacques Matute Fri, 19 Feb 2010 10:53:51 +0000 http://domain1661042.sites.fasthosts.com/wordpress/?p=7#comment-501 Repetitive Toyota recalls will be causing considerable damage to their brand. 2.3 million cars in the United States to correct sticking accelerator pedals. 4.2 million vehicles in the United States to fix pedals getting lodged under floor mats. nearly 700,000 cars in China as a result of imperfect electrical window switches. Toyota boss on TV to apologise for recall and still the mass media flag issues as the company gets more uptight. I wonder how much brand value this has cost them. Repetitive Toyota recalls will be causing considerable damage to their brand. 2.3 million cars in the United States to correct sticking accelerator pedals. 4.2 million vehicles in the United States to fix pedals getting lodged under floor mats. nearly 700,000 cars in China as a result of imperfect electrical window switches. Toyota boss on TV to apologise for recall and still the mass media flag issues as the company gets more uptight. I wonder how much brand value this has cost them.

]]> http://www.brandforensics.co.uk/wordpress/archives/7/comment-page-1#comment-397 Toyota Recall: Reputation Lost? | GemaTech Technology Blog Fri, 05 Feb 2010 14:47:31 +0000 http://domain1661042.sites.fasthosts.com/wordpress/?p=7#comment-397 [...] When Bernard Matthews under went the same media frenzy when his turkey farms were subject to a bird flu scare, the company did the worst thing possible which was to remain quiet. With no statement or press interviews for 12 days, the public were left to think the worst and the company’s reputation was left permanently damaged. [...] [...] When Bernard Matthews under went the same media frenzy when his turkey farms were subject to a bird flu scare, the company did the worst thing possible which was to remain quiet. With no statement or press interviews for 12 days, the public were left to think the worst and the company’s reputation was left permanently damaged. [...]

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