This week it was revealed that following a request from the PM’s office to appear on one of the nation’s most popular TV shows, the BBC handed Gordon Brown a yellow warning card
However, the show was neither Question Time, nor Newsnight.
It was Match of the Day 2.
Rovers fan, Gordon Brown was keen to roll up his sleeves and appear alongside presenter Adrian Chiles to shoot the breeze about England’s bid to host the World Cup finals.
The programme would have been broadcast towards the end of 2009, however, at the time, the corporation declined as it felt the show was too near to the forthcoming general election.
Some months after the programme would have been broadcast, ITV1 invited the PM to chat about life, politics and even football – attracting an audience on the night of 4.2 million viewers.
Wishing to also have their man preened and polished by TV make-up girls, Conservative party spin-doctors have ensured that David Cameron regularly appears on breakfast TV.
Next week, in response to Mr Brown’s interview with Piers Morgan, a documentary promising to reveal the private Cameron behind the public headlines will be hosted by Sir Trevor. The show will be broadcast on Mothering Sunday.
Discussing the interview, Sir Trevor said:
“At such a fascinating time, I’m delighted to be able to give viewers a unique glimpse into the life of the man who hopes to lead the next Government.”
A star-studded past
Former PM, Margaret Thatcher recorded a special script in honour of her favourite show, ‘Yes Minister’.
Tony Blair was a doyen of mainstream TV. During November 2005 he appeared on Football Focus. He also made several appearances on ITV’s This Morning, and was a guest on BBC1’s Saturday lunchtime show.
He even appeared with the ultimate TV star – Homer Simpson – but that was one occasion that ‘yellow’ would have been the ideal colour for any shade of party political leader.
Jonathan Gabay
www.brandforensics.co.uk
Thursday, March 11th, 2010 at 10:46 amand is filed under UK party politics branding. You can follow any responses to this entry through the RSS 2.0 feed.