2010 election campaigning

The last chance salon where brands help make men out of politicians

Posted Thursday 29, April 2010 by: JJG

The general election debates have come to a climax. Three weeks ago it looked like it would be a two-leader shoot out at the OK Coral.  Then, as with the best spaghetti westerns, out from nowhere rode a new kid into town. Everyone was for themselves. The debates, the first of their kind in the [...]

Posted in 2010 election branding, 2010 election campaigning, Gordon brown brand, government branding, political branding, Politics | No Comments »>

A future fair for almost all – except the lady from Rochdale

Posted Wednesday 28, April 2010 by: JJG

It’s a classic tale. A given brand promises to deliver exactly what consumers need. That brand appears to truly reflect those consumers’ passions. It demonstrates value, empathy and the chance for genuine choice, consistency or change. The brand presents its cause through polished advertising, marketing and so on – all designed to show steadiness, lucidity [...]

Posted in 2010 election branding, 2010 election campaigning, Conservative party branding, david cameron brand, Gordon brown brand, political branding, Politics, politics on twitter | No Comments »>

Cancer direct marketing leaflet scare – but from other parties

Posted Monday 12, April 2010 by: JJG

Over the weekend the press was bursting with allegations against Labour over a mailshot to cancer patients. The direct mail piece went to named recipients at 250,000 households. Before long some of the indignant recipients were on the phone to the media complaining about the inappropriateness of the leaflets – given that they personally suffered [...]

Posted in 2010 election branding, 2010 election campaigning, government branding, Labour party branding, political branding, UK party politics branding | No Comments »>

Is traditional advertising alone failing political parties?

Posted Thursday 8, April 2010 by: JJG

Labour has an election ‘war chest’ of around £8 million. The Conservatives can draw on an estimated £18 million. However, new research from UtalkMarketing suggests that consumers consider advertising as the least effective for communicating electioneering messages. Just 13% saw political posters as ‘very’ or ‘quite’ important in deciding their party of choice. 67% of [...]

Posted in 2010 election branding, 2010 election campaigning, Conservative party branding, david cameron brand, government branding, Labour party branding, political branding, UK party politics branding | 3 Comments »>

Labour’s got a new motor-poster – Labour Party’s 1980s poster up in Ashes to Ashes?

Posted Monday 29, March 2010 by: JJG

In what is supposed to be viewed as the ultimate in politcial democracy, the UK Labour party has turned to its 2.0 community to design Labour’s next political poster.

Campaign chiefs have booked digital poster boards in London and Manchester to carry the poster to be unveiled over Easter weekend.

Labour believes it has learnt lessons from the online lampooning that greeted theTories’ advertising efforts.

However by openly inviting the public to design a poster, their plan could still backfire.

Posted in 2010 election campaigning, Gordon brown brand, Labour party branding, political branding, Politics, politics on twitter, UK party politics branding | 2 Comments »>

Conservative party’s latest poster campaign against Brown

Posted Sunday 28, March 2010 by: JJG

Jonathan Gabay of brandforensics.co.uk talks to the BBC about the Conservative party’s latest poster campaign. Will the electorate get the point?

Posted in 2010 election branding, 2010 election campaigning, Conservative party branding, Gordon brown brand, Labour party branding, political branding, Politics, politics on twitter, UK party politics branding | 1 Comment »>