Advertising

BP chief sails off to the sunset.

Posted Sunday 20, June 2010 by: JJG

BP’s (British Petroleum) Chief Executive, Tony Hayward, demonstrated extraordinary lack public relations brand astuteness over the weekend of 19-20 June when he was spotted on ‘Bob’, his £182,000 co-owned Farr 52 racing yacht. Mr Hayward was enjoying time off at the JP Morgan Asset Management Round the Island Race held at the Isle of Wight, off the south coast of England.

Posted in Advertising, BP brand, Brand expert, Branding, British brands | No Comments »>

Heinz pulls out of gay sex before it gets in too deep.

Posted Thursday 26, June 2008 by: JJG

Heinz, the perennial family brand favourite, has withdrawn its television commercial for mayonnaise because it believes it offends family values. The thirty-second commercial, which was due to run over five weeks, features a man in a typical middle-class family kitchen setting preparing sandwiches for a schoolboy and girl.  The man, dressed as a chef, sounds [...]

Posted in Advertising, Branding, fmcg, Food, global brands, top brands | No Comments »>

The end of agency Creatives?

Posted Friday 1, February 2008 by: JJG

12 years ago I was invited by leading international training organisations like CIM and others to teach copywriting and other creative marketing subjects to their delegates. I assumed that I would mainly be addressing creative teams at agencies. Having taught literally thousands of people, I can honestly say that 99% of delegates come from in-company, [...]

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