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Toyota: is the next fight Brand Japan vs. Brand USA?

Posted Thursday 25, February 2010 by: JJG

e Congressional hearings surrounding Toyota’s global recall excercise continue.

Toyota’s President – Mr Toyoda reminded the congress that the brand is a major manufacturer in the US, employing approx 170,000 American people.

Yoshimi Inaba, President and Chieve Executive of Toyota Motor North America announced that the company will introduce safety systems that will go beyond minimum US regulatory requirements.

That offers the chance for other car manufacturing brands to also announced tightened up production processes – as well as discuss their own previous records for reliability.

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