ba brand

British Airways brand announces 8th straight quarter of losses

Posted Tuesday 3, August 2010 by: JJG

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British airways strike – the bout continues with Unite

Posted Friday 26, March 2010 by: JJG

British Airways vs. Unite, the next round in the battle of the brand nerves.
Jonathan talks to Bloomberg TV about who is champ and who is chump

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Is it too late for British Airways to save their brand image?

Posted Friday 19, March 2010 by: JJG

Any dispute thrives or dies on the power – or lack of power – of communications and opportunity.

The union, Unite would argue that British Airways’ communications has so far failed.

On the other hand, the Airline could argue that it has been communicating with the union for a very long time indeed – and is still prepared to have last minute dialogue.

British Airways even placed full-page advertisements in the British press to air its argument. (However many viewed this as a last minute gasp for breath).

Posted in ba brand, British Airways brand, British brands, terminal five, Tourism and travel | 4 Comments »>

British Airways Christmas strikes – the heavyweight bout continues…

Posted Thursday 17, December 2009 by: JJG

Seconds away – round three The bout between brand British Airways and the Unite union over the proposed 12-day Christmas strike enters its third round. What started off as a strong opening for the Unite union ,has taken a turn in favour of heavyweight brand BA. The brand’s PR spin-doctors have skilfully turned around public [...]

Posted in ba brand, Brand expert, Misc, terminal five, Tourism and travel | No Comments »>

British Airways brand, Unite union and the Christmas strikes – The brand bout begins

Posted Tuesday 15, December 2009 by: JJG

Reportedly up to one million passengers could be affected by the British Airways’ (BA) announcement of a possible 12-day strike staged by cabin crew over the Christmas period (between 22 December 2009 and 2 January 2010).

The announcement heralds the start of battle of wills between two parties played out on the world stage – with the public acting as judge and jury over which party – airline or union – gains the greatest brand empathy.

Posted in ba brand, Brand expert, Branding, British airways christmas strike, British brands, terminal five | 2 Comments »>