BP brand

BP NOT the unluckiest spiller of bad news

Posted Saturday 17, July 2010 by: JJG

The 13 most devastating oil spills of all time. 13. The Torrey Canyon Oil Spill When: March 18, 1967 Where: Scilly Isles, UK Amount spilled: 25-36 million gallons The Torrey Canyon was one of the first big supertankers, and it was also the source of one of the first major oil spills. Although the ship [...]

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BP – More pressure for the British brand name that has become synonymous with Bad Publicity

Posted Saturday 17, July 2010 by: JJG

What started as a better week for BP, ended with another potential PR disaster.

On a positive note, the brand finally plugged its oil well in the Gulf of Mexico which, for three months had relentlessly spewed millions of barrels of global bad PR.

President Barack Obama sounded a note of guarded optimism:

“We’re moving in the right direction, but I don’t want us to get too far ahead of ourselves,” he warned reporters at the White House.

However, just as the company sealed leaks in the Gulf, other PR slicks appeared in the press.

Reportedly in order secure drilling rights, BP approached the British government to sign a prisoner-transfer agreement with Libya.

BP strongly denies the claim.

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BP chief sails off to the sunset.

Posted Sunday 20, June 2010 by: JJG

BP’s (British Petroleum) Chief Executive, Tony Hayward, demonstrated extraordinary lack public relations brand astuteness over the weekend of 19-20 June when he was spotted on ‘Bob’, his £182,000 co-owned Farr 52 racing yacht. Mr Hayward was enjoying time off at the JP Morgan Asset Management Round the Island Race held at the Isle of Wight, off the south coast of England.

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