ust as brands are recovering from their association with Tiger Woods, sponsors are grappling with allegations concerning the England football team Captain John Terry who is alleged to have had an affair with the partner of his former Chelsea team-mate Wayne Bridge
Greater London Authoirty has commissioned a design agency with links to the company which designed the notorious 2012 Olympic Games logo, to produce a unified brand identity for the capital’s key promotional bodies – price – £500,000
Following months of controlled leaks and miss-direction, the Apple brand finally launched – neither the iSlate, nor the iTablet but iPad ,and so opened a veritable flood of divided opinions from tweeters, facebookers, podcasters, bloggers and die-hard Apple fans.
Rumours are rife as to precisely when this year’s UK general election will be held.
Once announced, the political party brands will reveal the full splendour of their electoral marketing campaigns which, until now, are kept under wraps on Apple hard disks at various slick advertising agencies around town.
To all intents and purposes, unless there is a last minute change by January 25th, it appears that global brand giant, Kraft Foods has succeeded in a £11.9bn bid to buy one the UK’s best loved brands, Cadbury.
Kraft increased its bid from an initial offer of 771p a share back in September 2009 to 840p plus a dividend (the equivalent of 8581/2 p, including the fee).
If and once the deal goes ahead, it will lead to the creation of the world’s biggest confectionary group with sales of nearly £37bn.
Kraft said it would own 40 confectionary brands with sales in excess of $100m.
From a regional branding perception stance, in the short term at least, such a deal could spell trouble ahead for the Bourneville brand.
Brand personality has always been a revealing measure of a brand’s effectiveness. A recent survey exposed the highs and lows of brands – as professed by the brand’s character. The survey (now in its fifth year) is very telling in that, as with all judgments of personality, just because one may like or even admire another’s personality, it doesn’t necessarily follow that one ‘loves’ them. (Brand personality doesn’t automatically equate to brand profit).
For years the incumbent X Factor winner performs the UK Christmas Number One song. (In fact as sure as mistletoe goes with holly).
However this year, Rage Against the Machine unexpectedly clinched the top spot by 50,000 copies (total sales 500,000) against X Factor winner Joe McElderry’s version of ‘The Climb’.
What can the Eurostar brand do now?
During a crisis, consumers dwell on what is visibly set in place to ease stress and inconvenience. Once a brand crisis is over, the same consumers often remember the small but immensely helpful actions taken by a brand and its staff.
With this in mind, from a Brand Forensics perspective, Eurostar could follow a deliberate strategy planned to incorporate some fundamentally straightforward steps leading towards a mid to longer-term resolution…
The verdict at end of the latest round of the heavyweight fight between brand British Airways and the Unite union (which represents 13,500 BA cabin staff) suggests British Airways taking the bout – but only just.
Seconds away – round three
The bout between brand British Airways and the Unite union over the proposed 12-day Christmas strike enters its third round.
What started off as a strong opening for the Unite union ,has taken a turn in favour of heavyweight brand BA.
The brand’s PR spin-doctors have skilfully turned around public perceptions and opinion.
The [...]
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