Hats off to being so brave, confident and assured.
The rest of the conference saw Steve Jobs drawing on facts, rather than hearsay. The result? He silenced the doubting thomases of the press but more importantly fused social media techniques with hard core PR business savvy.
You can see the facts and the rest of the conference at:
http://www.apple.com/antenna/
Brandforensics comment: At last a brand which combines brand essence of originality with straightforward communication. Brilliant.
This is exactly the sort of the out of the box – beyond boring best practice – thinking that marketing students deserve to be taught and marketing professionals need to take on board.
Time to throw out the old best practice and bite into a new apple.
Jonathan Gabay
What started as a better week for BP, ended with another potential PR disaster.
On a positive note, the brand finally plugged its oil well in the Gulf of Mexico which, for three months had relentlessly spewed millions of barrels of global bad PR.
President Barack Obama sounded a note of guarded optimism:
“We’re moving in the right direction, but I don’t want us to get too far ahead of ourselves,” he warned reporters at the White House.
However, just as the company sealed leaks in the Gulf, other PR slicks appeared in the press.
Reportedly in order secure drilling rights, BP approached the British government to sign a prisoner-transfer agreement with Libya.
BP strongly denies the claim.
BP’s (British Petroleum) Chief Executive, Tony Hayward, demonstrated extraordinary lack public relations brand astuteness over the weekend of 19-20 June when he was spotted on ‘Bob’, his £182,000 co-owned Farr 52 racing yacht. Mr Hayward was enjoying time off at the JP Morgan Asset Management Round the Island Race held at the Isle of Wight, off the south coast of England.
We are born to trust. For example, to have faith that a mother will provide milk. It is after all, instinctive. However, as we we grow older that same parent will teach us to be wary of the world – not to trust everything or every person. Yet, when society trusts itself, wonderful things happen. [...]
The UK Labour party’s latest political poster featuring David Cameron as the fictional TV series character, Gene Hunt has been lambasted as an ‘own-goal’ to the party.
Within hours of the design being revealed, The Conservative’s aimed to turn the Ashes-to-Ashes debacle into a blue-streaked phoenix flying the flag for Tory principles.
ust as brands are recovering from their association with Tiger Woods, sponsors are grappling with allegations concerning the England football team Captain John Terry who is alleged to have had an affair with the partner of his former Chelsea team-mate Wayne Bridge
Greater London Authoirty has commissioned a design agency with links to the company which designed the notorious 2012 Olympic Games logo, to produce a unified brand identity for the capital’s key promotional bodies – price – £500,000
Following months of controlled leaks and miss-direction, the Apple brand finally launched – neither the iSlate, nor the iTablet but iPad ,and so opened a veritable flood of divided opinions from tweeters, facebookers, podcasters, bloggers and die-hard Apple fans.
Rumours are rife as to precisely when this year’s UK general election will be held.
Once announced, the political party brands will reveal the full splendour of their electoral marketing campaigns which, until now, are kept under wraps on Apple hard disks at various slick advertising agencies around town.
To all intents and purposes, unless there is a last minute change by January 25th, it appears that global brand giant, Kraft Foods has succeeded in a £11.9bn bid to buy one the UK’s best loved brands, Cadbury.
Kraft increased its bid from an initial offer of 771p a share back in September 2009 to 840p plus a dividend (the equivalent of 8581/2 p, including the fee).
If and once the deal goes ahead, it will lead to the creation of the world’s biggest confectionary group with sales of nearly £37bn.
Kraft said it would own 40 confectionary brands with sales in excess of $100m.
From a regional branding perception stance, in the short term at least, such a deal could spell trouble ahead for the Bourneville brand.
FREE updates and more
Sign up now for free insights behind marketing headlines + FREE e-paper : Lessons From the Downturn - The New Marketing Rules.
About Me
Search
2010 election branding (8)
2010 election campaigning (6)
2012 brand logo (3)
Advertising (3)
Apple brand (4)
Apple computer brand (3)
apple tablet (3)
archivie (1)
ba brand (5)
bnp brand (1)
BP brand (3)
BP PR disaster (2)
Brand expert (33)
brand london (1)
Branding (48)
British Airways brand (3)
British airways christmas strike (1)
British brands (10)
Cadbury brand (1)
celebrities (12)
Cheryl Cole brand (1)
Comic brands (1)
Conservative party branding (6)
cosmetics (1)
Creative writing (1)
david cameron brand (4)
education (2)
Energy (3)
Fashion (3)
Finance (3)
Financial brands (1)
fmcg (10)
fmcg brand (2)
Food (11)
Food Labelling (1)
football brands (2)
Gillette brand (2)
global brands (10)
Gordon brown brand (9)
government branding (14)
Hannah Montana brand (1)
health (4)
iPad brand (3)
iphone4 brand (1)
jaguar (1)
John terry brand (1)
Kraft food brand (1)
Labour party branding (14)
Leisure (4)
Marie Stopes abortion advert (1)
marketing movies (1)
Marmite brand (1)
McDonalds (1)
media (4)
microsoft brand (1)
Misc (56)
Movie brands (1)
NBA brand (1)
Nike brand (1)
Olympic branding (3)
political branding (14)
Politics (20)
politics on twitter (8)
Retail (3)
retail brands (4)
Santander brand (1)
social brands (2)
social network sites (1)
Spin doctors (6)
Sports (9)
sports brands (6)
Super Bowl brands (1)
Super bowl commercials (1)
Tech brands (3)
Teenage brands (1)
Telecoms (1)
terminal five (4)
Tiger Woods (3)
Tiger Woods brand (5)
top brands (7)
Tory Poster branding (2)
Tourism and travel (7)
Toyota brand (2)
Toyota branding (2)
TV (3)
twitter (2)
UK party politics branding (14)
web 2.0 UK general election (2)
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.