Woolies has an exceptional place in consumers’ hearts. It was just one year away from its centenary. Such an endearing name offers the official administrators Deloitte, the chance to market the concern to a shrewd buyer who appreciates the potential that such an evocative brand could still hold – especially in difficult times.
How stupid do brands think people are? Discussing Heinz’s decision last week to drop the word ‘baked’ which has graced its tins of iconic beans since 1886, John Alderman, marketing manager for the company said: “Heinz Beanz have been powering the nation for over a hundred years and to say thank you to our loyal fans, we have given this iconic product a 21st century makeover”.
BrandZ, an annual study measuring the brand equity of 50,000 global consumer-facing brands as based on interviews with over one million consumers worldwide, has named Google as the world’s most powerful brand (Brand Value $86,057). Followed by GE (Brand Value $71.379m). Microsoft ($70,887m) and Coca Cola ($58,208m)
Perhaps surprising to some, fifth place goes [...]
The current fiasco at British Airways’ T5 could have far reaching implications for brand UK. Heathrow airport is more than a hub for the national airline. It is represents an international front door to brand UK. The message on the front mat may be reading, ‘welcome’ but in fact it is suggesting something far more [...]
A survey of 74,000 grocery stores conducted by Talking Retail in association with global market research company Nielsen, has ranked Coca-Cola as the number one retail grocery brand in the country with sales totalling a staggering £959.9 million in 2007.
Second place went to baker Warbrtons with sales of £609.5 million Walkers crisps took third place [...]
Of all the retail brand names, Marks and Spencer remains the great bellwether of the British high street. Like all great brands it is founded on offering a sense of meaning and purpose for everyone. However if the brand can’t compete in new fundamental areas such as Internet delivery, its reign as king of the [...]