Reportedly up to one million passengers could be affected by the British Airways’ (BA) announcement of a possible 12-day strike staged by cabin crew over the Christmas period (between 22 December 2009 and 2 January 2010).
The announcement heralds the start of battle of wills between two parties played out on the world stage – with the public acting as judge and jury over which party – airline or union – gains the greatest brand empathy.
Recent relentless events virtually ensured that brands would start to question and even drop Tiger Woods from their marketing campaigns. Tiger admitted that there was more to the incidents outside his home than he first admitted A statement on his website said: “I am deeply aware of the disappointment and hurt that my infidelity has [...]
““When will it end”? That question must have been asked scores of times over the last week by Tiger Woods, his management, family, friends and brand sponsors.
It appears that, for now at least , the $1bn brand-man, Tiger Woods still has the support of his key brand sponsor
When I was a kid, my entire family went to see a marvelous movie showing in Marble Arch London. ‘That’s Entertainment’ celebrated the musical history of one of the world’s greatest show brands in the world- Metro-Goldwyn-Mayer. Now, with great sadness I learn that the once most powerful and prestigious film studio in all Hollywood, [...]
This year it looks like Santa will be checking his list on SNS (Social Networking Sites). According to shop.org forty seven per cent of webRetailers and food chains are opting out of traditional Christmas marketing channels in preference for the web. Reuters also reports that marketers believe 2009 will herald a new high for use of [...]
Four hours before BNP leader Nick Griffin appeared on BBC’s Question Time I was standing in a room within Leicester’s impressive Curve building, delivering a talk based on my latest book, ‘Soul Traders’. The audience comprised of marketers curious to learn about the darker side of marketing – in other words, propaganda and the history [...]
Rank Company 2009 brand value $millions % change over 2008 1 Coca-Cola 68,734 [...]
Last night I watched the memorial service on TV for the ‘King of Pop’, Michael Jackson. During the commemoration, two speakers in particular struck me by what they said. The first was the Rev. Al Sharpton. Directly addressing Jackson’s children he said: “There wasn’t nothing strange about your daddy. It was strange what your daddy [...]
May 27 2009 – a momentous day for Spain both on and off the pitch. However it may also turn out to be a day when spectators watching the proceedings will call ‘foul’. Away from the team on the ground but out on the high street, a Leicester brand has joined two other household financial [...]
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