Like millions around the world, I watched the royal wedding of William to Catherine and witnessed a sense of reassuring consistency through the traditons of the royal family. In addition to the pomp and spledour – that no other country can possibly beat – the occassion was special for several reasons. First it gave hope [...]brand uk, Branding, royal wedding brand | 1 Comment »>
rom phones to hospitality and beyond, brands are banking that April’s royal wedding will mean cash in the till.
The Centre for Retail Research, estimates that the event equates to £515.5 million in sales for retailers, with souvenirs accounting for £222 million.
Statement pieces, influenced by royal and status public figures, are always popular with fashionistas. For example, in USA, when Michelle Obama wore the fashion brand label, J Crew, the brand sold out within hours.
So what can we expect from companies hoping that the pomp and ceremony of the royal brand, which boasts a sense of tradition, style and heritage, will be enough to encourage people to buy a little piece of history for future reminiscencesbrand uk, British brands, Royal Wedding branding | 1 Comment »>
Cadbury brand owner, Kraft has kept true to character by putting profits before criticism in the knowledge that today’s consumers will put up with just about anything in a climate of fear and uncertainty.
Kraft has cut the size of many of its Cadbury brand chocolate bars – whilst keeping confectionary prices at pre-size reduction costs.
For example, a squatter version of Cadbury Dairy Milk bar has two less chunks, but still costs £1 at the till.
Toblerone has removed an entire ‘mountain’ from its bar.
Similar cuts have been applied to British brand favourites such as Mars, Snickers, Yorkie and Rolo.Brand expert, brand uk, Branding, Cadbury brand, Kraft food brand | No Comments »>
I have reached that age when it’s really difficult to sleep through the entire night in just one drop of the eyelids. When I was a fit and slender boy – long, long ago – I lived with my family in a bungalow. At night from my room I could always hear the sounds of [...]Brand expert, brand uk, government branding, Misc | No Comments »>