Branding

Party poster political branding. Sure fire hit or dud?

Posted Wednesday 10, February 2010 by: admin

The latest campaign round of marketing mortar rounds from the Labour party against the Conservatives may backfire.

In terms of branding, it won’t be the first time.

A poster playing on the words Cameron, ‘Camera-on’ aims to show the duplicity of the Conservative leader’s stance on NHS promises. According to the poster, on one hand David Cameron says he is committed to the NHS.

On the other hand ‘Camera – off’ claims he wants to scrap early rights to see a cancer specialist.

At first glance it is all strong stuff.

On the other hand it is also confusing. Most motorists passing the poster will only ‘take-in’ a cursory glance of the message.

Posted in Branding, Conservative party branding, Labour party branding, Politics, UK party politics branding, government branding, political branding | No Comments »>

iPad. The battle for brand content and name

Posted Sunday 31, January 2010 by: admin

Apple iPad brand has to fight off critics on many front

Posted in Apple brand, Apple computer brand, Branding, Tech brands, apple tablet, iPad brand | 1 Comment »>

Branding London ahead of the 2012 Olympics. Cost: half a million sov

Posted Sunday 31, January 2010 by: admin

Greater London Authoirty has commissioned a design agency with links to the company which designed the notorious 2012 Olympic Games logo, to produce a unified brand identity for the capital’s key promotional bodies – price – £500,000

Posted in 2012 brand logo, Brand expert, Branding, Olympic branding, Tourism and travel, brand london | 3 Comments »>

UK political brands. Brace yourself for an avalanche of tweets, blogs, posters, ads, debates – as well as a brief word from your trusted breakfast cereal sponsor

Posted Friday 22, January 2010 by: admin

Rumours are rife as to precisely when this year’s UK general election will be held.

Once announced, the political party brands will reveal the full splendour of their electoral marketing campaigns which, until now, are kept under wraps on Apple hard disks at various slick advertising agencies around town.

Posted in Brand expert, Branding, Misc, Politics, david cameron brand, government branding, political branding, politics on twitter, twitter | No Comments »>

Cadbury brand. What’s in it for the Kraft Foods brand? (Updated)

Posted Wednesday 20, January 2010 by: admin

To all intents and purposes, unless there is a last minute change by January 25th, it appears that global brand giant, Kraft Foods has succeeded in a £11.9bn bid to buy one the UK’s best loved brands, Cadbury.

Kraft increased its bid from an initial offer of 771p a share back in September 2009 to 840p plus a dividend (the equivalent of 8581/2 p, including the fee).

If and once the deal goes ahead, it will lead to the creation of the world’s biggest confectionary group with sales of nearly £37bn.

Kraft said it would own 40 confectionary brands with sales in excess of $100m.

From a regional branding perception stance, in the short term at least, such a deal could spell trouble ahead for the Bourneville brand.

Posted in Brand expert, Branding, Cadbury brand, Food, Kraft food brand, fmcg, fmcg brand | No Comments »>

Santander bank brand paints the UK banking high street red

Posted Monday 11, January 2010 by: admin

Spanish global banking brand, Santander, is set to start its final phase of a six year rebranding programme of some of the UK’s best known financial high street names. Branches in London and the South East will be the first to make the concluding brand name switch.

Posted in Branding, Financial brands, Santander brand, retail brands | 2 Comments »>

2009 brand personalities – The winners and losers

Posted Sunday 27, December 2009 by: admin

Brand personality has always been a revealing measure of a brand’s effectiveness. A recent survey exposed the highs and lows of brands – as professed by the brand’s character. The survey (now in its fifth year) is very telling in that, as with all judgments of personality, just because one may like or even admire another’s personality, it doesn’t necessarily follow that one ‘loves’ them. (Brand personality doesn’t automatically equate to brand profit).

Posted in Brand expert, Branding, Misc | No Comments »>

Santa – the real thing?

Posted Thursday 24, December 2009 by: admin

In 1862 the Civil War cartoonist Thomas Nast drew Santa Claus for Harper’s Weekly.  Santa was depicted as a small elf-like figure who supported the Union.  By good chance for the Coca-Cola Company, the character wore red and white – inadvertently reflecting the company’s brand colours.  Officially the company explains the red suit came from [...]

Posted in Branding, Food, Misc, global brands | 1 Comment »>

Apple brand set to take a bite out of Hollywood?

Posted Wednesday 23, December 2009 by: admin

The Apple Computer brand is reportedly seeking to complete a deal with broadcasters such as Walt Disney and CBS for a web-based TV subscription service; possibly charging viewers a monthly fee.

Posted in Apple brand, Apple computer brand, Tech brands, apple tablet, global brands | No Comments »>

X-Factor shock result points to modern brand lesson for corporate giants

Posted Tuesday 22, December 2009 by: admin

For years the incumbent X Factor winner performs the UK Christmas Number One song. (In fact as sure as mistletoe goes with holly).

However this year, Rage Against the Machine unexpectedly clinched the top spot by 50,000 copies (total sales 500,000) against X Factor winner Joe McElderry’s version of ‘The Climb’.

Posted in Brand expert, Branding, social brands | 1 Comment »>