Branding

The magic of brand Apple

Posted Friday 23, July 2010 by: JJG

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Posted in Apple brand, Apple computer brand, Branding, Misc, Tech brands, apple tablet, iPad brand | No Comments »>

BP chief sails off to the sunset.

Posted Sunday 20, June 2010 by: JJG

BP’s (British Petroleum) Chief Executive, Tony Hayward, demonstrated extraordinary lack public relations brand astuteness over the weekend of 19-20 June when he was spotted on ‘Bob’, his £182,000 co-owned Farr 52 racing yacht. Mr Hayward was enjoying time off at the JP Morgan Asset Management Round the Island Race held at the Isle of Wight, off the south coast of England.

Posted in Advertising, BP brand, Brand expert, Branding, British brands | No Comments »>

The Second Debate – Will anyone spot the political branding difference?

Posted Thursday 22, April 2010 by: JJG

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Posted in Branding, Gordon brown brand, Labour party branding, Politics, UK party politics branding, political branding | No Comments »>

How political brands can be trusted

Posted Wednesday 14, April 2010 by: JJG

We are born to trust. For example, to have faith that a mother will provide milk. It is after all, instinctive. However, as we we grow older that same parent will teach us to be wary of the world – not to trust everything or every person.
 Yet, when society trusts itself, wonderful things happen. [...]

Posted in 2010 election branding, Brand expert, Branding, Gordon brown brand, Labour party branding, Politics, UK party politics branding, government branding, politics on twitter, web 2.0 UK general election | 1 Comment »>

Is it too late for British Airways to save their brand image?

Posted Friday 19, March 2010 by: JJG

Any dispute thrives or dies on the power – or lack of power – of communications and opportunity.

The union, Unite would argue that British Airways’ communications has so far failed.

On the other hand, the Airline could argue that it has been communicating with the union for a very long time indeed – and is still prepared to have last minute dialogue.

British Airways even placed full-page advertisements in the British press to air its argument. (However many viewed this as a last minute gasp for breath).

Posted in British Airways brand, British brands, Tourism and travel, ba brand, terminal five | 1 Comment »>

Party poster political branding. Sure fire hit or dud?

Posted Wednesday 10, February 2010 by: JJG

The latest campaign round of marketing mortar rounds from the Labour party against the Conservatives may backfire.

In terms of branding, it won’t be the first time.

A poster playing on the words Cameron, ‘Camera-on’ aims to show the duplicity of the Conservative leader’s stance on NHS promises. According to the poster, on one hand David Cameron says he is committed to the NHS.

On the other hand ‘Camera – off’ claims he wants to scrap early rights to see a cancer specialist.

At first glance it is all strong stuff.

On the other hand it is also confusing. Most motorists passing the poster will only ‘take-in’ a cursory glance of the message.

Posted in Branding, Conservative party branding, Labour party branding, Politics, UK party politics branding, government branding, political branding | 2 Comments »>

iPad. The battle for brand content and name

Posted Sunday 31, January 2010 by: JJG

Apple iPad brand has to fight off critics on many front

Posted in Apple brand, Apple computer brand, Branding, Tech brands, apple tablet, iPad brand | 5 Comments »>

Branding London ahead of the 2012 Olympics. Cost: half a million sov

Posted Sunday 31, January 2010 by: JJG

Greater London Authoirty has commissioned a design agency with links to the company which designed the notorious 2012 Olympic Games logo, to produce a unified brand identity for the capital’s key promotional bodies – price – £500,000

Posted in 2012 brand logo, Brand expert, Branding, Olympic branding, Tourism and travel, brand london | 6 Comments »>

UK political brands. Brace yourself for an avalanche of tweets, blogs, posters, ads, debates – as well as a brief word from your trusted breakfast cereal sponsor

Posted Friday 22, January 2010 by: JJG

Rumours are rife as to precisely when this year’s UK general election will be held.

Once announced, the political party brands will reveal the full splendour of their electoral marketing campaigns which, until now, are kept under wraps on Apple hard disks at various slick advertising agencies around town.

Posted in Brand expert, Branding, Misc, Politics, david cameron brand, government branding, political branding, politics on twitter, twitter | 1 Comment »>

Cadbury brand. What’s in it for the Kraft Foods brand? (Updated)

Posted Wednesday 20, January 2010 by: JJG

To all intents and purposes, unless there is a last minute change by January 25th, it appears that global brand giant, Kraft Foods has succeeded in a £11.9bn bid to buy one the UK’s best loved brands, Cadbury.

Kraft increased its bid from an initial offer of 771p a share back in September 2009 to 840p plus a dividend (the equivalent of 8581/2 p, including the fee).

If and once the deal goes ahead, it will lead to the creation of the world’s biggest confectionary group with sales of nearly £37bn.

Kraft said it would own 40 confectionary brands with sales in excess of $100m.

From a regional branding perception stance, in the short term at least, such a deal could spell trouble ahead for the Bourneville brand.

Posted in Brand expert, Branding, Cadbury brand, Food, Kraft food brand, fmcg, fmcg brand | No Comments »>