Like millions around the world, I watched the royal wedding of William to Catherine and witnessed a sense of reassuring consistency through the traditons of the royal family. In addition to the pomp and spledour – that no other country can possibly beat – the occassion was special for several reasons. First it gave hope [...]
rom phones to hospitality and beyond, brands are banking that April’s royal wedding will mean cash in the till.
The Centre for Retail Research, estimates that the event equates to £515.5 million in sales for retailers, with souvenirs accounting for £222 million.
Statement pieces, influenced by royal and status public figures, are always popular with fashionistas. For example, in USA, when Michelle Obama wore the fashion brand label, J Crew, the brand sold out within hours.
So what can we expect from companies hoping that the pomp and ceremony of the royal brand, which boasts a sense of tradition, style and heritage, will be enough to encourage people to buy a little piece of history for future reminiscences
Cadbury brand owner, Kraft has kept true to character by putting profits before criticism in the knowledge that today’s consumers will put up with just about anything in a climate of fear and uncertainty.
Kraft has cut the size of many of its Cadbury brand chocolate bars – whilst keeping confectionary prices at pre-size reduction costs.
For example, a squatter version of Cadbury Dairy Milk bar has two less chunks, but still costs £1 at the till.
Toblerone has removed an entire ‘mountain’ from its bar.
Similar cuts have been applied to British brand favourites such as Mars, Snickers, Yorkie and Rolo.
There have been riots again on the streets of London. Legitimate protestors had arguments, rather than arms in the mind. However, spotting an opportunity for a ‘good kicking’ many illegitimate rioters turned chants of complaint into assaults on democracy. Meanwhile, following a pleasant lunch at the House of Commons restaurant, MPs, elected by the people [...]
Annually, the average couple sends 1,002 texts and approaching 400 emails to each other.
Whilst startling, from a marketing point of view, none of this really comes as a huge surprise.
Branded technologies and services such as Skype and FaceTime from Apple appear to offer society great opportunity to communicate effortlessly and capably – even across continents. However, as is so often the case, appearances can be deceptive.
Aston Martin, the iconic British sports car manufacturer, has been named coolest UK brand in the annual CoolBrands survey. Pioneer of punk Vivienne Westwood is ‘en vogue’ topping the list of fashion brands with BBC iPlayer named coolest website. Factors taken into consideration when judging the brands included, style, innovation, desirability and originality. The process [...]
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BP’s (British Petroleum) Chief Executive, Tony Hayward, demonstrated extraordinary lack public relations brand astuteness over the weekend of 19-20 June when he was spotted on ‘Bob’, his £182,000 co-owned Farr 52 racing yacht. Mr Hayward was enjoying time off at the JP Morgan Asset Management Round the Island Race held at the Isle of Wight, off the south coast of England.
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We are born to trust. For example, to have faith that a mother will provide milk. It is after all, instinctive. However, as we we grow older that same parent will teach us to be wary of the world – not to trust everything or every person. Yet, when society trusts itself, wonderful things happen. [...]
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