rom phones to hospitality and beyond, brands are banking that April’s royal wedding will mean cash in the till.
The Centre for Retail Research, estimates that the event equates to £515.5 million in sales for retailers, with souvenirs accounting for £222 million.
Statement pieces, influenced by royal and status public figures, are always popular with fashionistas. For example, in USA, when Michelle Obama wore the fashion brand label, J Crew, the brand sold out within hours.
So what can we expect from companies hoping that the pomp and ceremony of the royal brand, which boasts a sense of tradition, style and heritage, will be enough to encourage people to buy a little piece of history for future reminiscencesbrand uk, British brands, Royal Wedding branding | 1 Comment »>
There have been riots again on the streets of London. Legitimate protestors had arguments, rather than arms in the mind. However, spotting an opportunity for a ‘good kicking’ many illegitimate rioters turned chants of complaint into assaults on democracy. Meanwhile, following a pleasant lunch at the House of Commons restaurant, MPs, elected by the people [...]British brands, global brands, McDonalds, political branding, Politics | No Comments »>
BP’s (British Petroleum) Chief Executive, Tony Hayward, demonstrated extraordinary lack public relations brand astuteness over the weekend of 19-20 June when he was spotted on ‘Bob’, his £182,000 co-owned Farr 52 racing yacht. Mr Hayward was enjoying time off at the JP Morgan Asset Management Round the Island Race held at the Isle of Wight, off the south coast of England.Advertising, BP brand, Brand expert, Branding, British brands | No Comments »>
Any dispute thrives or dies on the power – or lack of power – of communications and opportunity.
The union, Unite would argue that British Airways’ communications has so far failed.
On the other hand, the Airline could argue that it has been communicating with the union for a very long time indeed – and is still prepared to have last minute dialogue.
British Airways even placed full-page advertisements in the British press to air its argument. (However many viewed this as a last minute gasp for breath).ba brand, British Airways brand, British brands, terminal five, Tourism and travel | 4 Comments »>
The verdict at end of the latest round of the heavyweight fight between brand British Airways and the Unite union (which represents 13,500 BA cabin staff) suggests British Airways taking the bout – but only just.Brand expert, Branding, British brands, global brands | 4 Comments »>
Reportedly up to one million passengers could be affected by the British Airways’ (BA) announcement of a possible 12-day strike staged by cabin crew over the Christmas period (between 22 December 2009 and 2 January 2010).
The announcement heralds the start of battle of wills between two parties played out on the world stage – with the public acting as judge and jury over which party – airline or union – gains the greatest brand empathy.ba brand, Brand expert, Branding, British airways christmas strike, British brands, terminal five | 2 Comments »>
With a brand like ‘The Beatles’ it is virtually impossible for the iconic godfathers of pop to go wrong when this week they release a video a game and remastered back- catalogue of some of the world’s best loved music. So why now and what next? The marketing people behind the new play-along video game [...]British brands, celebrities | 1 Comment »>
With the company facing £385 million of debts, just after 4.30pm on 10th December Woolworths’ head office sent an email to the managers of all its 815 stores announcing that no buyer had recognised the wonder of the Woolies brand. Today stores open with signs printed at the last minute reading:“closing down sale”.Branding, British brands, global brands, Misc, retail brands | No Comments »>
The current fiasco at British Airways’ T5 could have far reaching implications for brand UK. Heathrow airport is more than a hub for the national airline. It is represents an international front door to brand UK. The message on the front mat may be reading, ‘welcome’ but in fact it is suggesting something far more [...]Brand expert, Branding, British brands | 7 Comments »>
Back in 1935 the members of the Press were invited by an enthusiastic British entrepreneur called Bill Lyons to witness a new kind of automobile design – The Swallow Sidecar’s Jaguar. Similar in shape to a Bentley it was elegance, style and power personified into an extraordinary design that comes around once in a lifetime. [...]Branding, British brands, jaguar, Misc, top brands | 1 Comment »>