A survey of 74,000 grocery stores conducted by Talking Retail in association with global market research company Nielsen, has ranked Coca-Cola as the number one retail grocery brand in the country with sales totalling a staggering £959.9 million in 2007. Second place went to baker Warbrtons with sales of £609.5 million Walkers crisps took third [...]
Posted in Brand expert, Branding, British brands, Misc | No Comments »>Of all the retail brand names, Marks and Spencer remains the great bellwether of the British high street. Like all great brands it is founded on offering a sense of meaning and purpose for everyone. However if the brand can’t compete in new fundamental areas such as Internet delivery, its reign as king of [...]
Posted in Brand expert, Branding, British brands | 14 Comments »>