Spanish global banking brand, Santander, is set to start its final phase of a six year rebranding programme of some of the UK’s best known financial high street names. Branches in London and the South East will be the first to make the concluding brand name switch.
Brand personality has always been a revealing measure of a brand’s effectiveness. A recent survey exposed the highs and lows of brands – as professed by the brand’s character. The survey (now in its fifth year) is very telling in that, as with all judgments of personality, just because one may like or even admire another’s personality, it doesn’t necessarily follow that one ‘loves’ them. (Brand personality doesn’t automatically equate to brand profit).
In 1862 the Civil War cartoonist Thomas Nast drew Santa Claus for Harper’s Weekly. Santa was depicted as a small elf-like figure who supported the Union. By good chance for the Coca-Cola Company, the character wore red and white – inadvertently reflecting the company’s brand colours. Officially the company explains the red suit came from [...]
The Apple Computer brand is reportedly seeking to complete a deal with broadcasters such as Walt Disney and CBS for a web-based TV subscription service; possibly charging viewers a monthly fee.
For years the incumbent X Factor winner performs the UK Christmas Number One song. (In fact as sure as mistletoe goes with holly).
However this year, Rage Against the Machine unexpectedly clinched the top spot by 50,000 copies (total sales 500,000) against X Factor winner Joe McElderry’s version of ‘The Climb’.
What can the Eurostar brand do now?
During a crisis, consumers dwell on what is visibly set in place to ease stress and inconvenience. Once a brand crisis is over, the same consumers often remember the small but immensely helpful actions taken by a brand and its staff.
With this in mind, from a Brand Forensics perspective, Eurostar could follow a deliberate strategy planned to incorporate some fundamentally straightforward steps leading towards a mid to longer-term resolution…
The verdict at end of the latest round of the heavyweight fight between brand British Airways and the Unite union (which represents 13,500 BA cabin staff) suggests British Airways taking the bout – but only just.
Reportedly up to one million passengers could be affected by the British Airways’ (BA) announcement of a possible 12-day strike staged by cabin crew over the Christmas period (between 22 December 2009 and 2 January 2010).
The announcement heralds the start of battle of wills between two parties played out on the world stage – with the public acting as judge and jury over which party – airline or union – gains the greatest brand empathy.
Recent relentless events virtually ensured that brands would start to question and even drop Tiger Woods from their marketing campaigns. Tiger admitted that there was more to the incidents outside his home than he first admitted A statement on his website said: “I am deeply aware of the disappointment and hurt that my infidelity has [...]
CNBC has reported that Pepsi’s Gatorade brand is dropping the Tiger-inspired drink, ‘Focus’. However trade magazine Beverage Digest suggests that the decision may have been made before the current ‘Tigergate’ crises. (Despite the reports, at the time of writing, Gatorade’s press site still featured press releases celebrating their relationship with Tiger. He is quoted as [...]
FREE updates and more
Sign up now for free insights behind marketing headlines + FREE e-paper : Lessons From the Downturn - The New Marketing Rules.
About Me
Search
2010 election branding (8)
2010 election campaigning (6)
2012 brand logo (3)
Advertising (3)
Apple brand (4)
Apple computer brand (3)
apple tablet (3)
archivie (1)
ba brand (5)
bnp brand (1)
BP brand (3)
BP PR disaster (2)
Brand expert (33)
brand london (1)
Branding (48)
British Airways brand (3)
British airways christmas strike (1)
British brands (10)
Cadbury brand (1)
celebrities (12)
Cheryl Cole brand (1)
Comic brands (1)
Conservative party branding (6)
cosmetics (1)
Creative writing (1)
david cameron brand (4)
education (2)
Energy (3)
Fashion (3)
Finance (3)
Financial brands (1)
fmcg (10)
fmcg brand (2)
Food (11)
Food Labelling (1)
football brands (2)
Gillette brand (2)
global brands (10)
Gordon brown brand (9)
government branding (14)
Hannah Montana brand (1)
health (4)
iPad brand (3)
iphone4 brand (1)
jaguar (1)
John terry brand (1)
Kraft food brand (1)
Labour party branding (14)
Leisure (4)
Marie Stopes abortion advert (1)
marketing movies (1)
Marmite brand (1)
McDonalds (1)
media (4)
microsoft brand (1)
Misc (57)
Movie brands (1)
NBA brand (1)
Nike brand (1)
Olympic branding (3)
political branding (14)
Politics (20)
politics on twitter (8)
Retail (3)
retail brands (4)
Santander brand (1)
social brands (2)
social network sites (1)
Spin doctors (6)
Sports (9)
sports brands (6)
Super Bowl brands (1)
Super bowl commercials (1)
Tech brands (3)
Teenage brands (1)
Telecoms (1)
terminal five (4)
Tiger Woods (3)
Tiger Woods brand (5)
top brands (7)
Tory Poster branding (2)
Tourism and travel (7)
Toyota brand (2)
Toyota branding (2)
TV (3)
twitter (2)
UK party politics branding (14)
web 2.0 UK general election (2)
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.