For years the incumbent X Factor winner performs the UK Christmas Number One song. (In fact as sure as mistletoe goes with holly).
However this year, Rage Against the Machine unexpectedly clinched the top spot by 50,000 copies (total sales 500,000) against X Factor winner Joe McElderry’s version of ‘The Climb’.
What can the Eurostar brand do now?
During a crisis, consumers dwell on what is visibly set in place to ease stress and inconvenience. Once a brand crisis is over, the same consumers often remember the small but immensely helpful actions taken by a brand and its staff.
With this in mind, from a Brand Forensics perspective, Eurostar could follow a deliberate strategy planned to incorporate some fundamentally straightforward steps leading towards a mid to longer-term resolution…
The verdict at end of the latest round of the heavyweight fight between brand British Airways and the Unite union (which represents 13,500 BA cabin staff) suggests British Airways taking the bout – but only just.
Reportedly up to one million passengers could be affected by the British Airways’ (BA) announcement of a possible 12-day strike staged by cabin crew over the Christmas period (between 22 December 2009 and 2 January 2010).
The announcement heralds the start of battle of wills between two parties played out on the world stage – with the public acting as judge and jury over which party – airline or union – gains the greatest brand empathy.
Recent relentless events virtually ensured that brands would start to question and even drop Tiger Woods from their marketing campaigns. Tiger admitted that there was more to the incidents outside his home than he first admitted A statement on his website said: “I am deeply aware of the disappointment and hurt that my infidelity has [...]
CNBC has reported that Pepsi’s Gatorade brand is dropping the Tiger-inspired drink, ‘Focus’. However trade magazine Beverage Digest suggests that the decision may have been made before the current ‘Tigergate’ crises. (Despite the reports, at the time of writing, Gatorade’s press site still featured press releases celebrating their relationship with Tiger. He is quoted as [...]
““When will it end”? That question must have been asked scores of times over the last week by Tiger Woods, his management, family, friends and brand sponsors.
It appears that, for now at least , the $1bn brand-man, Tiger Woods still has the support of his key brand sponsor
This year it looks like Santa will be checking his list on SNS (Social Networking Sites). According to shop.org forty seven per cent of webRetailers and food chains are opting out of traditional Christmas marketing channels in preference for the web. Reuters also reports that marketers believe 2009 will herald a new high for use of [...]
Four hours before BNP leader Nick Griffin appeared on BBC’s Question Time I was standing in a room within Leicester’s impressive Curve building, delivering a talk based on my latest book, ‘Soul Traders’. The audience comprised of marketers curious to learn about the darker side of marketing – in other words, propaganda and the history [...]
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