British Airways brand

British airways strike – the bout continues with Unite

Posted Friday 26, March 2010 by: JJG

British Airways vs. Unite, the next round in the battle of the brand nerves.
Jonathan talks to Bloomberg TV about who is champ and who is chump

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Is it too late for British Airways to save their brand image?

Posted Friday 19, March 2010 by: JJG

Any dispute thrives or dies on the power – or lack of power – of communications and opportunity.

The union, Unite would argue that British Airways’ communications has so far failed.

On the other hand, the Airline could argue that it has been communicating with the union for a very long time indeed – and is still prepared to have last minute dialogue.

British Airways even placed full-page advertisements in the British press to air its argument. (However many viewed this as a last minute gasp for breath).

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British Airways Easter strike – the brand fallout

Posted Friday 12, March 2010 by: JJG

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