British airways christmas strike

British Airways brand, Unite union and the Christmas strikes – The brand bout begins

Posted Tuesday 15, December 2009 by: JJG

Reportedly up to one million passengers could be affected by the British Airways’ (BA) announcement of a possible 12-day strike staged by cabin crew over the Christmas period (between 22 December 2009 and 2 January 2010).

The announcement heralds the start of battle of wills between two parties played out on the world stage – with the public acting as judge and jury over which party – airline or union – gains the greatest brand empathy.

Posted in ba brand, Brand expert, Branding, British airways christmas strike, British brands, terminal five | 2 Comments »>