celebrities

Wal-Mart removes Miley Cyrus branded jewellery

Posted Thursday 20, May 2010 by: JJG

US mega retail brand, Wal-Mart has confirmed the withdrawal of a range of Miley Cyrus-brand bracelets and necklaces from its stores following tests that suggested the jewellery contained elevated levels of cadmium.

The charms — also available exclusively at Walmart stores — were sold under the general brand name ‘Fashion Accessories’.

Cadium is a known carcinogen. Research suggests that as with lead, it may impede brain development in the very young.

However when worn under normal circumstances, the jewellery is safe. Concerns only arise when the jewellery is sucked or bitten.

Posted in Hannah Montana brand | 1 Comment »>

Cheryl Cole Joins ‘A’ list of super-brand celebrity endorsers

Posted Thursday 20, May 2010 by: JJG

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Tiger still not out of the woods

Posted Friday 4, December 2009 by: JJG

““When will it end”? That question must have been asked scores of times over the last week by Tiger Woods, his management, family, friends and brand sponsors.

Posted in Brand expert, Branding, celebrities, Gillette brand, retail brands, Tiger Woods brand | No Comments »>

Tiger Woods – the $1bn brand man retains sponsors’ support

Posted Monday 30, November 2009 by: JJG

It appears that, for now at least , the $1bn brand-man, Tiger Woods still has the support of his key brand sponsor

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The Beatles brand – why everyone is saying “yeah -yeah-yeah”

Posted Monday 7, September 2009 by: JJG

With a brand like ‘The Beatles’ it is virtually impossible for the iconic godfathers of pop to go wrong when this week they release a video a game and remastered back- catalogue of some of the world’s best loved music. So why now and what next? The marketing people behind the new play-along video game [...]

Posted in British brands, celebrities | 1 Comment »>

A tribute to Michael Jackson

Posted Wednesday 8, July 2009 by: JJG

Last night I watched the memorial service on TV for the ‘King of Pop’, Michael Jackson. During the commemoration, two speakers in particular struck me by what they said. The first was the Rev. Al Sharpton. Directly addressing Jackson’s children he said: “There wasn’t nothing strange about your daddy. It was strange what your daddy [...]

Posted in Brand expert, Branding, celebrities | 4 Comments »>

Farewell to the strangely familiar man in the mirror

Posted Sunday 28, June 2009 by: JJG

Anyone old enough, remembers where they were when they heard that Kennedy was assassinated. In the 1977 I was in a coach car park when people shouted – literally wailed – over the death of Elvis Presley. I remember the assassination of Lennon. Kurt Cobain’s ‘official’ gunshot wound to the head and the loss of [...]

Posted in celebrities, Misc | 4 Comments »>

Hamilton – 7th on the grid – but pole position to becoming a branding phenomenon

Posted Sunday 21, October 2007 by: JJG

  Lewis Hamilton’s loss in Brazil is certainly notthe end of the road for the rookie racing sensation.  According the brand Forensics expert, Jonathan Gabay,providing that he turns fate, if anything the near-win makes his futurebranding prospects a dead-cert.  “ Itadds to the excitement and anticipation. Although Hamilton came seventh, he still produced the final’s fastestlap. [...]

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Madonna reinvents music marketing

Posted Wednesday 17, October 2007 by: JJG

In the week that Radiohead reinvented music distribution and pricing, the original ‘High Priestess of Reinvention’, Madonna announce her intention to add her own twist on how music is packaged. She has left her record label Warner Brothers and hook up in an unprecedented £60 million, ten-year deal with Live Nation Inc, a global concert [...]

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Is the Diana brand strong enough to sing about this Summer?

Posted Wednesday 20, June 2007 by: JJG

Is the Diana brand strong enough to sing about this Summer?On July 1st a rock concert billed as ‘a celebration of the late Diana, Princess of Wales’ will be held at the newly re-launched Wembley Stadium.The concert for Diana, conceived by her sons, will be facing some tough competition. Already one million tickets have been [...]

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