You have lovely green eyes

The Marvel Comics brand has announced that 2010 will see its iconic comics take on traditional male superheroes.  Many conventionally male Marvel heroes are multi-million dollar brand assets who effortlessly take on even the toughest traditional high street brand names).

In the past some have accused Marvel as being chauvinistic.  In response, from March 2010 the Marvel brand will “Kapow!” that allegation directly on the chin – and so broaden its appeal to the lucrative female market.

Editor of the new GIRL COMICS project, Jeanine Schaefer, explains: “After the success of Marvel’s 70^th Anniversary celebration, and with the 30^th anniversary of the National Women’s History Project coming up in March, we wanted to celebrate the women that have helped make Marvel what it is,” “And that’s both the female super heroes and the female creators. So we put together this anthology and it is all women: writers, artists, inkers, colorists, letterers, everything.”

Each issue of GIRL COMICS will feature characters from across the entire breadth of the Marvel Universe.

Jumping the band wagon

During 2009 the Twilight series of movies and books aimed at teenage girls proved to be a particularly profitable market.

The second chapter of the Twilight Saga, ‘New Moon’, earned more than $255 million in the United States alone. Its first weekend box office total was the third-highest figure of all time, behind only ‘The Dark Knight’ and ‘Spider-Man 3.’

January 2010 will also see the movie release of ‘Lovely Bones’, a disturbing drama from Peter Jackson featuring a murdered girl from the beyond. Paramount Pictures is aiming its marketing to reach females 13 to 20.

Jonathan Gabay

www.brandforensics.co.uk

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