Conservative party branding

A future fair for almost all – except the lady from Rochdale

Posted Wednesday 28, April 2010 by: JJG

It’s a classic tale. A given brand promises to deliver exactly what consumers need. That brand appears to truly reflect those consumers’ passions. It demonstrates value, empathy and the chance for genuine choice, consistency or change. The brand presents its cause through polished advertising, marketing and so on – all designed to show steadiness, lucidity [...]

Posted in 2010 election branding, 2010 election campaigning, Conservative party branding, david cameron brand, Gordon brown brand, political branding, Politics, politics on twitter | No Comments »>

Is traditional advertising alone failing political parties?

Posted Thursday 8, April 2010 by: JJG

Labour has an election ‘war chest’ of around £8 million. The Conservatives can draw on an estimated £18 million. However, new research from UtalkMarketing suggests that consumers consider advertising as the least effective for communicating electioneering messages. Just 13% saw political posters as ‘very’ or ‘quite’ important in deciding their party of choice. 67% of [...]

Posted in 2010 election branding, 2010 election campaigning, Conservative party branding, david cameron brand, government branding, Labour party branding, political branding, UK party politics branding | 3 Comments »>

Does the Conservative party’s rebuff at Labour’s poster campaign achieve little more than further confusion?

Posted Sunday 4, April 2010 by: JJG

The UK Labour party’s latest political poster featuring David Cameron as the fictional TV series character, Gene Hunt has been lambasted as an ‘own-goal’ to the party.

Within hours of the design being revealed, The Conservative’s aimed to turn the Ashes-to-Ashes debacle into a blue-streaked phoenix flying the flag for Tory principles.

Posted in 2010 election branding, Brand expert, Conservative party branding, david cameron brand, Gordon brown brand, government branding, Labour party branding, political branding, Politics, UK party politics branding | No Comments »>

Conservative party’s latest poster campaign against Brown

Posted Sunday 28, March 2010 by: JJG

Jonathan Gabay of brandforensics.co.uk talks to the BBC about the Conservative party’s latest poster campaign. Will the electorate get the point?

Posted in 2010 election branding, 2010 election campaigning, Conservative party branding, Gordon brown brand, Labour party branding, political branding, Politics, politics on twitter, UK party politics branding | 1 Comment »>

Branding Brown – from apprentice to man in charge?

Posted Wednesday 24, February 2010 by: JJG

Allegations of Gordon Brown’s short fuse may be just the touch-paper he needed to rebuild his otherwise former lack-lustre image of a leader in the shadows of man who famously was even prepared to go to war to fight for what, he at least, sincerely believed was a noble cause for the greater good.

Posted in Conservative party branding, Gordon brown brand, government branding, Labour party branding, political branding, UK party politics branding | 1 Comment »>

Party poster political branding. Sure fire hit or dud?

Posted Wednesday 10, February 2010 by: JJG

The latest campaign round of marketing mortar rounds from the Labour party against the Conservatives may backfire.

In terms of branding, it won’t be the first time.

A poster playing on the words Cameron, ‘Camera-on’ aims to show the duplicity of the Conservative leader’s stance on NHS promises. According to the poster, on one hand David Cameron says he is committed to the NHS.

On the other hand ‘Camera – off’ claims he wants to scrap early rights to see a cancer specialist.

At first glance it is all strong stuff.

On the other hand it is also confusing. Most motorists passing the poster will only ‘take-in’ a cursory glance of the message.

Posted in Branding, Conservative party branding, government branding, Labour party branding, political branding, Politics, UK party politics branding | 2 Comments »>