david cameron brand

A future fair for almost all – except the lady from Rochdale

Posted Wednesday 28, April 2010 by: JJG

It’s a classic tale. A given brand promises to deliver exactly what consumers need. That brand appears to truly reflect those consumers’ passions. It demonstrates value, empathy and the chance for genuine choice, consistency or change. The brand presents its cause through polished advertising, marketing and so on – all designed to show steadiness, lucidity [...]

Posted in 2010 election branding, 2010 election campaigning, Conservative party branding, david cameron brand, Gordon brown brand, political branding, Politics, politics on twitter | No Comments »>

Is traditional advertising alone failing political parties?

Posted Thursday 8, April 2010 by: JJG

Labour has an election ‘war chest’ of around £8 million. The Conservatives can draw on an estimated £18 million. However, new research from UtalkMarketing suggests that consumers consider advertising as the least effective for communicating electioneering messages. Just 13% saw political posters as ‘very’ or ‘quite’ important in deciding their party of choice. 67% of [...]

Posted in 2010 election branding, 2010 election campaigning, Conservative party branding, david cameron brand, government branding, Labour party branding, political branding, UK party politics branding | 3 Comments »>

Does the Conservative party’s rebuff at Labour’s poster campaign achieve little more than further confusion?

Posted Sunday 4, April 2010 by: JJG

The UK Labour party’s latest political poster featuring David Cameron as the fictional TV series character, Gene Hunt has been lambasted as an ‘own-goal’ to the party.

Within hours of the design being revealed, The Conservative’s aimed to turn the Ashes-to-Ashes debacle into a blue-streaked phoenix flying the flag for Tory principles.

Posted in 2010 election branding, Brand expert, Conservative party branding, david cameron brand, Gordon brown brand, government branding, Labour party branding, political branding, Politics, UK party politics branding | No Comments »>

UK political brands. Brace yourself for an avalanche of tweets, blogs, posters, ads, debates – as well as a brief word from your trusted breakfast cereal sponsor

Posted Friday 22, January 2010 by: JJG

Rumours are rife as to precisely when this year’s UK general election will be held.

Once announced, the political party brands will reveal the full splendour of their electoral marketing campaigns which, until now, are kept under wraps on Apple hard disks at various slick advertising agencies around town.

Posted in Brand expert, Branding, david cameron brand, government branding, Misc, political branding, Politics, politics on twitter, twitter | 1 Comment »>