Energy

Gong show for brand Britons.

Posted Tuesday 22, May 2007 by: JJG

Crucial to every brand owner is the heart and soul of a brand’s meaning. Central to that understanding is a brand’s capacity to reflect the mood and sensibilities of current social trends. Today’s brand values are very different to those of the past. To gain a glimpse of what those principles are, consider who and [...]

Posted in Energy, TV | 7 Comments »>

Put a little extra brand confidence in your tank and trolley

Posted Wednesday 7, March 2007 by: JJG

This week Tesco published full-page national press advertisements apologising for damages caused by petrol from its pumps contaminated with silicon traced from a batch of unleaded fuel from a storage facility used by one of its suppliers in Essex. This is a brave brand move. What is particularly bold is that Tesco promised to pay [...]

Posted in Branding, Energy, Retail | 3 Comments »>

Just what we need: a climate offering a globally warm feeling all over

Posted Monday 5, February 2007 by: JJG

 At the beginning of February 2007, the Intergovernmental Panel on Climate Change published the first of three key reports due to come out on the effects of global warming. The influential group of scientists concluded that Global climate change is “very likely” to have a human cause.Ever since I can remember, brands have promised to [...]

Posted in Energy, Politics | 7 Comments »>