How stupid do brands think people are? Discussing Heinz’s decision last week to drop the word ‘baked’ which has graced its tins of iconic beans since 1886, John Alderman, marketing manager for the company said: “Heinz Beanz have been powering the nation for over a hundred years and to say thank you to our loyal fans, we have given this iconic product a 21st century makeover”.
Heinz, the perennial family brand favourite, has withdrawn its television commercial for mayonnaise because it believes it offends family values.
The thirty-second commercial, which was due to run over five weeks, features a man in a typical middle-class family kitchen setting preparing sandwiches for a schoolboy and girl. The man, dressed as a chef, sounds and [...]
In an unprecedented move to bolster the workforce, British Prime Minister Gordon Brown will today announce that McDonald’s, Network Rail and Flybe will become the first three companies to have the authority to grant Level 3 status qualifications (equal to GCSE, A Levels or even specialised diplomas).
Some academics are already complaining that [...]
Despite labels depicting setting suns peaking from behind clean-lined mountaintops, and a slogan reading: “pure water, perfect taste”. PepsiCo in USA has admitted that the water in its Aquafina bottles in fact comes directly from the same source as tap water.The division, part of the world’s second biggest beverage company, has been labelling their bottled [...]
The British public has long enjoyed a reputation for forgiving
its treasured national brands. Yet how much will they continue to absolve what has long been held as the UK’s best loved chocolate maker, whose heritage traces to the Quakers - the founders of what we now know as Social Corporate Responsibly?Whatever the outcome of today’s [...]
It’s definitely the season to be PC and embrace green values. Just about everyone from politicians to grocers are at it. PepsiCo’s Walkers crisps are jumping on the bandwagon; being vigilant to keep their carbon footprint to the minimum by not driving the old wagon too far from home. Packets of crisps carrying the Carbon [...]
This summer, Coca Cola is hoping consumers will turn Orange. As part of its ‘2007 - Coke Side of Summer’ campaign, Coca Cola Orange (available in 330ml cans and 500ml glass bottles) is hitting the shelves, supported by a £2.5 million media campaign throughout July including product sampling, bespoke packaging, point of sale and outdoor [...]