fmcg brand

China looks for fortune from cookie brands

Posted Monday 27, September 2010 by: JJG

Chinese brand leader, Bright Food has become the front line contender, ahead of Campbell Soup, PepsiCo, Nestle and Kellogg’s for buying Britain’s biggest biscuit producer United Biscuits (UB). The company employs 7,000 people and owns some of the UK’s best-loved food brands. These include McVitie’s biscuits, Jaffa Cakes, McCoys, Twiglets, Hula Hoops, Phileas Fogg and [...]

Posted in Cadbury brand, fmcg, fmcg brand, Food, Kraft food brand, McDonalds | No Comments »>

Gay McDonald’s commercial

Posted Tuesday 8, June 2010 by: JJG

McDonalds in France has premiered its first ever gay teenager tv commerical entitled, ‘Come As You Are’.

The commercial addresses traditional ‘macho’ views of homosexuality with a teenager boy being questioned about his ‘all -male’ school by an older man who feels sorry for him as he lost opportunities to date girls. The teenager responds with a wry smile.

McDonalds spokesperson explained that the commercial aimed to recognise the diversity of McDonald’s customers in France.

A YouTube version of the ad has already received in excess of 1,691,642 hits.

Posted in fmcg brand, global brands, McDonalds | 2 Comments »>

Cadbury brand. What’s in it for the Kraft Foods brand? (Updated)

Posted Wednesday 20, January 2010 by: JJG

To all intents and purposes, unless there is a last minute change by January 25th, it appears that global brand giant, Kraft Foods has succeeded in a £11.9bn bid to buy one the UK’s best loved brands, Cadbury.

Kraft increased its bid from an initial offer of 771p a share back in September 2009 to 840p plus a dividend (the equivalent of 8581/2 p, including the fee).

If and once the deal goes ahead, it will lead to the creation of the world’s biggest confectionary group with sales of nearly £37bn.

Kraft said it would own 40 confectionary brands with sales in excess of $100m.

From a regional branding perception stance, in the short term at least, such a deal could spell trouble ahead for the Bourneville brand.

Posted in Brand expert, Branding, Cadbury brand, fmcg, fmcg brand, Food, Kraft food brand | No Comments »>