Cadbury brand owner, Kraft has kept true to character by putting profits before criticism in the knowledge that today’s consumers will put up with just about anything in a climate of fear and uncertainty.
Kraft has cut the size of many of its Cadbury brand chocolate bars – whilst keeping confectionary prices at pre-size reduction costs.
For example, a squatter version of Cadbury Dairy Milk bar has two less chunks, but still costs £1 at the till.
Toblerone has removed an entire ‘mountain’ from its bar.
Similar cuts have been applied to British brand favourites such as Mars, Snickers, Yorkie and Rolo.Brand expert, brand uk, Branding, Cadbury brand, Kraft food brand | No Comments »>
Chinese brand leader, Bright Food has become the front line contender, ahead of Campbell Soup, PepsiCo, Nestle and Kellogg’s for buying Britain’s biggest biscuit producer United Biscuits (UB). The company employs 7,000 people and owns some of the UK’s best-loved food brands. These include McVitie’s biscuits, Jaffa Cakes, McCoys, Twiglets, Hula Hoops, Phileas Fogg and [...]Cadbury brand, fmcg, fmcg brand, Food, Kraft food brand, McDonalds | No Comments »>
To all intents and purposes, unless there is a last minute change by January 25th, it appears that global brand giant, Kraft Foods has succeeded in a £11.9bn bid to buy one the UK’s best loved brands, Cadbury.
Kraft increased its bid from an initial offer of 771p a share back in September 2009 to 840p plus a dividend (the equivalent of 8581/2 p, including the fee).
If and once the deal goes ahead, it will lead to the creation of the world’s biggest confectionary group with sales of nearly £37bn.
Kraft said it would own 40 confectionary brands with sales in excess of $100m.
From a regional branding perception stance, in the short term at least, such a deal could spell trouble ahead for the Bourneville brand.Brand expert, Branding, Cadbury brand, fmcg, fmcg brand, Food, Kraft food brand | No Comments »>