McDonalds

Arrogance breeds arrogance

Posted Sunday 12, December 2010 by: JJG

There have been riots again on the streets of London. Legitimate protestors had arguments, rather than arms in the mind. However, spotting an opportunity for a ‘good kicking’ many illegitimate rioters turned chants of complaint into assaults on democracy. Meanwhile, following a pleasant lunch at the House of Commons restaurant, MPs, elected by the people [...]

Posted in British brands, global brands, McDonalds, political branding, Politics | No Comments »>

China looks for fortune from cookie brands

Posted Monday 27, September 2010 by: JJG

Chinese brand leader, Bright Food has become the front line contender, ahead of Campbell Soup, PepsiCo, Nestle and Kellogg’s for buying Britain’s biggest biscuit producer United Biscuits (UB). The company employs 7,000 people and owns some of the UK’s best-loved food brands. These include McVitie’s biscuits, Jaffa Cakes, McCoys, Twiglets, Hula Hoops, Phileas Fogg and [...]

Posted in Cadbury brand, fmcg, fmcg brand, Food, Kraft food brand, McDonalds | No Comments »>

Gay McDonald’s commercial

Posted Tuesday 8, June 2010 by: JJG

McDonalds in France has premiered its first ever gay teenager tv commerical entitled, ‘Come As You Are’.

The commercial addresses traditional ‘macho’ views of homosexuality with a teenager boy being questioned about his ‘all -male’ school by an older man who feels sorry for him as he lost opportunities to date girls. The teenager responds with a wry smile.

McDonalds spokesperson explained that the commercial aimed to recognise the diversity of McDonald’s customers in France.

A YouTube version of the ad has already received in excess of 1,691,642 hits.

Posted in fmcg brand, global brands, McDonalds | 2 Comments »>