Food

The brand egg – Can Bernard Matthews save its reputation?

Posted Thursday 8, February 2007 by: JJG

Given the right guidance, Norfolk turkey producer Bernard Matthews – currently ranked as the UK’s 12th biggest food brand, with 2006 sales being worth between 300 -305 million pounds, (Source: TNS World Panel w/e/ April 2006) can save and enhance their brand reputation in the competitive poultry market. (The latest published figures for frozen poultry [...]

Posted in Branding, Food, health, Retail | 2 Comments »>