There have been riots again on the streets of London. Legitimate protestors had arguments, rather than arms in the mind. However, spotting an opportunity for a ‘good kicking’ many illegitimate rioters turned chants of complaint into assaults on democracy. Meanwhile, following a pleasant lunch at the House of Commons restaurant, MPs, elected by the people [...]British brands, global brands, McDonalds, political branding, Politics | No Comments »>
McDonalds in France has premiered its first ever gay teenager tv commerical entitled, ‘Come As You Are’.
The commercial addresses traditional ‘macho’ views of homosexuality with a teenager boy being questioned about his ‘all -male’ school by an older man who feels sorry for him as he lost opportunities to date girls. The teenager responds with a wry smile.
McDonalds spokesperson explained that the commercial aimed to recognise the diversity of McDonald’s customers in France.
A YouTube version of the ad has already received in excess of 1,691,642 hits.fmcg brand, global brands, McDonalds | 2 Comments »>
In 1862 the Civil War cartoonist Thomas Nast drew Santa Claus for Harper’s Weekly. Santa was depicted as a small elf-like figure who supported the Union. By good chance for the Coca-Cola Company, the character wore red and white – inadvertently reflecting the company’s brand colours. Officially the company explains the red suit came from [...]Branding, Food, global brands, Misc | 2 Comments »>
The Apple Computer brand is reportedly seeking to complete a deal with broadcasters such as Walt Disney and CBS for a web-based TV subscription service; possibly charging viewers a monthly fee.Apple brand, Apple computer brand, apple tablet, global brands, Tech brands | No Comments »>
The verdict at end of the latest round of the heavyweight fight between brand British Airways and the Unite union (which represents 13,500 BA cabin staff) suggests British Airways taking the bout – but only just.Brand expert, Branding, British brands, global brands | 4 Comments »>
Apple received top honours in six categories in Adweek’s “Best of the 2000s” advertising awards, including “Brand of the Decade” and “Marketer of the Decade” for Steve Jobs. With 220 million iPods sold worldwide, Apple’s music player was named “Product of the Decade”. It was compared to the Walkman in terms of cultural impact. Two [...]Brand expert, global brands, Misc | 1 Comment »>
Rank Company 2009 brand value $millions % change over 2008 1 Coca-Cola 68,734 [...]Brand expert, Branding, global brands, Misc, top brands | No Comments »>
Love this piece of viral marketing – but is it real? Share on FacebookBookmark to:Food, global brands, Misc, top brands | 6 Comments »>
With the company facing £385 million of debts, just after 4.30pm on 10th December Woolworths’ head office sent an email to the managers of all its 815 stores announcing that no buyer had recognised the wonder of the Woolies brand. Today stores open with signs printed at the last minute reading:“closing down sale”.Branding, British brands, global brands, Misc, retail brands | No Comments »>
Heinz, the perennial family brand favourite, has withdrawn its television commercial for mayonnaise because it believes it offends family values. The thirty-second commercial, which was due to run over five weeks, features a man in a typical middle-class family kitchen setting preparing sandwiches for a schoolboy and girl. The man, dressed as a chef, sounds [...]Advertising, Branding, fmcg, Food, global brands, top brands | No Comments »>