global brands

Santa – the real thing?

Posted Thursday 24, December 2009 by: admin

In 1862 the Civil War cartoonist Thomas Nast drew Santa Claus for Harper’s Weekly.  Santa was depicted as a small elf-like figure who supported the Union.  By good chance for the Coca-Cola Company, the character wore red and white – inadvertently reflecting the company’s brand colours.  Officially the company explains the red suit came from [...]

Posted in Branding, Food, Misc, global brands | 1 Comment »>

Apple brand set to take a bite out of Hollywood?

Posted Wednesday 23, December 2009 by: admin

The Apple Computer brand is reportedly seeking to complete a deal with broadcasters such as Walt Disney and CBS for a web-based TV subscription service; possibly charging viewers a monthly fee.

Posted in Apple brand, Apple computer brand, Tech brands, apple tablet, global brands | No Comments »>

British Airways brand vs. Unite – the fight goes on

Posted Friday 18, December 2009 by: admin

The verdict at end of the latest round of the heavyweight fight between brand British Airways and the Unite union (which represents 13,500 BA cabin staff) suggests British Airways taking the bout – but only just.

Posted in Brand expert, Branding, British brands, global brands | 2 Comments »>

Adweek brand of the decade announced

Posted Tuesday 15, December 2009 by: admin

Apple received top honours in six categories in Adweek’s “Best of the 2000s” advertising awards, including “Brand of the Decade” and “Marketer of the Decade” for Steve Jobs.
With 220 million iPods sold worldwide, Apple’s music player was named “Product of the Decade”.  It was compared to the Walkman in terms of cultural impact.
Two of Apple’s [...]

Posted in Brand expert, Misc, global brands | 1 Comment »>

Business Week announces top brands for 2009 – who’s a hit and who’s a miss?

Posted Friday 18, September 2009 by: admin

Rank Company                           2009 brand value $millions        % change over 2008
1               Coca-Cola                            68,734               [...]

Posted in Brand expert, Branding, Misc, global brands, top brands | No Comments »>

McDonald’s viral marketing rap

Posted Friday 10, July 2009 by: admin

Love this piece of viral marketing – but is it real?

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Posted in Food, Misc, global brands, top brands | 1 Comment »>

The writing is on the windows and browsers for Woolworths

Posted Thursday 11, December 2008 by: admin

With the company facing £385 million of debts, just after 4.30pm on 10th December Woolworths’ head office sent an email to the managers of all its 815 stores announcing that no buyer had recognised the wonder of the Woolies brand. Today stores open with signs printed at the last minute reading:“closing down sale”.

Posted in Branding, British brands, Misc, global brands, retail brands | No Comments »>

Heinz pulls out of gay sex before it gets in too deep.

Posted Thursday 26, June 2008 by: admin

Heinz, the perennial family brand favourite, has withdrawn its television commercial for mayonnaise because it believes it offends family values.
The thirty-second commercial, which was due to run over five weeks, features a man in a typical middle-class family kitchen setting preparing sandwiches for a schoolboy and girl.  The man, dressed as a chef, sounds and [...]

Posted in Advertising, Branding, Food, fmcg, global brands, top brands | No Comments »>

One million global consumers name 2008’s number one global brand

Posted Monday 21, April 2008 by: admin

BrandZ, an annual study measuring the brand equity of 50,000 global consumer-facing brands as based on interviews with over one million consumers worldwide, has named Google as the world’s most powerful brand (Brand Value $86,057). Followed by GE (Brand Value $71.379m). Microsoft ($70,887m) and Coca Cola ($58,208m)
Perhaps surprising to some, fifth place goes [...]

Posted in Brand expert, Branding, global brands, top brands | No Comments »>