The general election debates have come to a climax. Three weeks ago it looked like it would be a two-leader shoot out at the OK Coral. Then, as with the best spaghetti westerns, out from nowhere rode a new kid into town. Everyone was for themselves. The debates, the first of their kind in the [...]
It’s a classic tale. A given brand promises to deliver exactly what consumers need. That brand appears to truly reflect those consumers’ passions. It demonstrates value, empathy and the chance for genuine choice, consistency or change. The brand presents its cause through polished advertising, marketing and so on – all designed to show steadiness, lucidity [...]
We are born to trust. For example, to have faith that a mother will provide milk. It is after all, instinctive. However, as we we grow older that same parent will teach us to be wary of the world – not to trust everything or every person. Yet, when society trusts itself, wonderful things happen. [...]
Over the weekend the press was bursting with allegations against Labour over a mailshot to cancer patients. The direct mail piece went to named recipients at 250,000 households. Before long some of the indignant recipients were on the phone to the media complaining about the inappropriateness of the leaflets – given that they personally suffered [...]
Labour has an election ‘war chest’ of around £8 million. The Conservatives can draw on an estimated £18 million. However, new research from UtalkMarketing suggests that consumers consider advertising as the least effective for communicating electioneering messages. Just 13% saw political posters as ‘very’ or ‘quite’ important in deciding their party of choice. 67% of [...]
April 6th 2010. The political brands get into second, third and in one case, even fourth gear with their marketing communications. In second gear rolls in the Liberal Democrats Within hours of the election being announced, the Yellow doves turned their website homepage into a clear series of manifesto promises. However, having ‘borrowed’ Labour’s slogan [...]
The UK Labour party’s latest political poster featuring David Cameron as the fictional TV series character, Gene Hunt has been lambasted as an ‘own-goal’ to the party.
Within hours of the design being revealed, The Conservative’s aimed to turn the Ashes-to-Ashes debacle into a blue-streaked phoenix flying the flag for Tory principles.
Jonathan Gabay of brandforensics.co.uk talks to the BBC about the Conservative party’s latest poster campaign. Will the electorate get the point?
Allegations of Gordon Brown’s short fuse may be just the touch-paper he needed to rebuild his otherwise former lack-lustre image of a leader in the shadows of man who famously was even prepared to go to war to fight for what, he at least, sincerely believed was a noble cause for the greater good.
This week, hot on the heals of the Labour Party’s controversial ‘Camera -on/Cameron- off’ poster, comes the Tory’s latest slew of posters designed to win votes and rouse confidence in the electorate.
The latest poster campaign turns away from personalities (albeit finely airbrushed ones) to feature policies affecting individuals and families from working and middle class England.
The new campaign is squarely aimed at floating voters or would-be virgin Tories.
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