Allegations of Gordon Brown’s short fuse may be just the touch-paper he needed to rebuild his otherwise former lack-lustre image of a leader in the shadows of man who famously was even prepared to go to war to fight for what, he at least, sincerely believed was a noble cause for the greater good.
This week, hot on the heals of the Labour Party’s controversial ‘Camera -on/Cameron- off’ poster, comes the Tory’s latest slew of posters designed to win votes and rouse confidence in the electorate.
The latest poster campaign turns away from personalities (albeit finely airbrushed ones) to feature policies affecting individuals and families from working and middle class England.
The new campaign is squarely aimed at floating voters or would-be virgin Tories.
The latest campaign round of marketing mortar rounds from the Labour party against the Conservatives may backfire.
In terms of branding, it won’t be the first time.
A poster playing on the words Cameron, ‘Camera-on’ aims to show the duplicity of the Conservative leader’s stance on NHS promises. According to the poster, on one hand David Cameron says he is committed to the NHS.
On the other hand ‘Camera – off’ claims he wants to scrap early rights to see a cancer specialist.
At first glance it is all strong stuff.
On the other hand it is also confusing. Most motorists passing the poster will only ‘take-in’ a cursory glance of the message.
Rumours are rife as to precisely when this year’s UK general election will be held.
Once announced, the political party brands will reveal the full splendour of their electoral marketing campaigns which, until now, are kept under wraps on Apple hard disks at various slick advertising agencies around town.
In terms of high-awareness campaigning, so far the Conservatives political brand is in the lead with a national poster campaign featuring an open-collared David Cameron with the headline: “We can’t go on like this. I’ll cut the deficit, not the NHS”.
Today, sweeping reforms are being announced concerning MP expenses. The restructure follows Sir Christopher Kelly’s heavily leaked report which set out the suggested proposals. The House of Commons speaker will urge members of parliament to accept the main thrust of Sir Christopher’s recommendations.
Recommendations include:
Banning MPs from using their second home allowance to pay for [...]
Four hours before BNP leader Nick Griffin appeared on BBC’s Question Time I was standing in a room within Leicester’s impressive Curve building, delivering a talk based on my latest book, ‘Soul Traders’.
The audience comprised of marketers curious to learn about the darker side of marketing – in other words, propaganda and the history of [...]
Barely a year has passed since ‘Olymlogogate’: the blot on the branding landscape forever known as the ‘UK 2012’ logo. Now the government has done it again. Allegedly the Office of Government Commerce spent twelve months with their design team at FHD agency going over the fine details of their new logo. [...]
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