health

First UK TV commercial for abortion services

Posted Thursday 20, May 2010 by: JJG

The first ever commercial for unplanned pregnancy and abortion advisory services will be aired on British television, but not Northern Ireland.

The commercial, to be screened first on Channel 4 at 10.10pm on 24th May 2010, is part of a new campaign by Marie Stopes International.

Posted in education, Marie Stopes abortion advert | 2 Comments »>

Pure marketing goodness on tap

Posted Sunday 29, July 2007 by: JJG

Despite labels depicting setting suns peaking from behind clean-lined mountaintops, and a slogan reading: “pure water, perfect taste”. PepsiCo in USA has admitted that the water in its Aquafina bottles in fact comes directly from the same source as tap water.The division, part of the world’s second biggest beverage company, has been labelling their bottled [...]

Posted in fmcg, health | 9 Comments »>

Era of classic advertising finally goes up in smoke

Posted Tuesday 26, June 2007 by: JJG

Tobacco marketing has been part and parcel of the nation’s social psyche. Even James Bond, the archetypal English sophisticated hero used to smoke.In the 1950s brands such as ‘Strand’ were notable as landmarks in advertising history; although in ‘Strand’s’ case that notoriety was down to its advertisements marking smokers of its brand as outcasts.US brands [...]

Posted in health | 11 Comments »>

Bernard Matthews should donate its £600,000 compensation windfall from the government to local good causes

Posted Saturday 21, April 2007 by: JJG

In return for having to slaughter stock as part of a containment plan to contain the H5N1 virus outbreak at its Holton plant earlier this year, following an investigation published by the Department for Environment, Food and Rural Affairs (DEFRA), Bernard Matthews has been compensated with £589,356.89 (the cost of raising around 159,000 birds).Brand Forensics [...]

Posted in Food, health | 29 Comments »>

The brand egg – Can Bernard Matthews save its reputation?

Posted Thursday 8, February 2007 by: JJG

Given the right guidance, Norfolk turkey producer Bernard Matthews – currently ranked as the UK’s 12th biggest food brand, with 2006 sales being worth between 300 -305 million pounds, (Source: TNS World Panel w/e/ April 2006) can save and enhance their brand reputation in the competitive poultry market. (The latest published figures for frozen poultry [...]

Posted in Branding, Food, health, Retail | 2 Comments »>