iphone4 brand

How Apple handles iPhone 4 media backlash

Posted Saturday 17, July 2010 by: JJG

Hats off to being so brave, confident and assured.

The rest of the conference saw Steve Jobs drawing on facts, rather than hearsay. The result? He silenced the doubting thomases of the press but more importantly fused social media techniques with hard core PR business savvy.

You can see the facts and the rest of the conference at:

http://www.apple.com/antenna/

Brandforensics comment: At last a brand which combines brand essence of originality with straightforward communication. Brilliant.

This is exactly the sort of the out of the box – beyond boring best practice – thinking that marketing students deserve to be taught and marketing professionals need to take on board.

Time to throw out the old best practice and bite into a new apple.

Jonathan Gabay

Posted in Brand expert, iphone4 brand, Labour party branding | 1 Comment »>