Leisure

Is the Diana brand strong enough to sing about this Summer?

Posted Wednesday 20, June 2007 by: JJG

Is the Diana brand strong enough to sing about this Summer?On July 1st a rock concert billed as ‘a celebration of the late Diana, Princess of Wales’ will be held at the newly re-launched Wembley Stadium.The concert for Diana, conceived by her sons, will be facing some tough competition. Already one million tickets have been [...]

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ALL BETS OFF FOR THE GRAND NATIONAL?

Posted Wednesday 11, April 2007 by: JJG

This Saturday more than 150,000 race fans will gather at Aintree to watch 40 horses battle to finish one of the world’s most gruelling horse races. Millions more around the world will be watching and listening on TV, radio and the web. For businesses connected with the event, it is surely a marketing opportunity come [...]

Posted in Leisure, Sports | 3 Comments »>

Brand Easter Seasons Greetings

Posted Wednesday 4, April 2007 by: JJG

Around the world, organisations are offering a contemporary spin to the traditional Spring holiday.For example, in an attempt to give a political marketing twist to Easter, New Zealand environmentalists have ‘hijacked’ Easter to convince children to ditch their customary Easter Bunny costume, dressing up instead as a native Kiwi bird. The environmentalists believe that as [...]

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Make a date – mum’s the word.

Posted Wednesday 14, March 2007 by: JJG

It seems only yesterday that the high street brands urged consumers to measure goodwill between mankind in terms of XMas presents. Next came Valentines Day when brands supported the notion that money could buy you love. In addition to today being non-smoking day, this week marks the annual homage to mothers. It’s an opportunity to [...]

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