media

MGM Brand. That was entertainment – this is business

Posted Sunday 15, November 2009 by: JJG

When I was a kid, my entire family went to see a marvelous movie showing in Marble Arch London.  ‘That’s Entertainment’ celebrated the musical history of one of the world’s greatest show brands in the world- Metro-Goldwyn-Mayer. Now, with great sadness I learn that the once most powerful and prestigious film studio in all Hollywood, [...]

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2007 review of brand stories

Posted Thursday 27, December 2007 by: JJG

  The year started off with one of the biggest brand disasters of the past decade – The Bernard Matthews fiasco- which almost spelt the end of traditional mass-marketed Xmas fare.   Then there was the rise, and slight stumble of brand Lewis Hamilton.  That said, it still looks like the young star is still [...]

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Movies brands turn to the Middle East for profits

Posted Tuesday 4, December 2007 by: JJG

The fourth Dubai International Film Festival (DIFF) opening this week, promises the perfect present for global brands aiming for an intelligent corporate social and cultural marketing campaign this Christmas.   Whilst not long-established as a festival and ostensibly a not-for-profit cultural event, the millions of dollars being poured into the occasion, combined with the opulent [...]

Posted in media, Misc, Tourism and travel | 7 Comments »>

Why Learndirect should invest more in Kyle show

Posted Thursday 4, October 2007 by: JJG

LearnDirect, the government-backed sponsors of The Jeremy Kyle Show has withdrawn their £500,000 a year deal with ITV. How odd. Despite someone, somewhere, at some point presumably telling LearnDirect’s marketing department where half a million pounds would be invested, the organisation never fully realised what the programme actually covered. It took District Judge Alan Berg [...]

Posted in TV | 7 Comments »>

Raising the Auntie on trust

Posted Sunday 22, July 2007 by: JJG

Another week, another brand suffers damage to its reputation. Last week it was the turn of the UK’s second biggest brand (the first being the Royal Family) to take a tumble: the BBC. Reportedly the paragon of sincerity short-changed the public out of phone-charges in flagship programmes such as Comic Relief and Blue Peter. It [...]

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Gong show for brand Britons.

Posted Tuesday 22, May 2007 by: JJG

Crucial to every brand owner is the heart and soul of a brand’s meaning. Central to that understanding is a brand’s capacity to reflect the mood and sensibilities of current social trends. Today’s brand values are very different to those of the past. To gain a glimpse of what those principles are, consider who and [...]

Posted in Energy, TV | 7 Comments »>

Goody: the brand underdog

Posted Monday 29, January 2007 by: JJG

Jade Goody’s scandalous behaviour on Celebrity Big Brother made her one of the most notorious celebrity names anywhere. (It didnt really do much good for her pals Jo O’Meara and Danielle Lloyd- Danielle reportidly suffered a loss of brand related earnings totalling an estimated £1,325,000). Many brands such as Cura-Heat IBS, took advantage of Channel [...]

Posted in celebrities, Misc, TV | No Comments »>