TV

Why Learndirect should invest more in Kyle show

Posted Thursday 4, October 2007 by: JJG

LearnDirect, the government-backed sponsors of The Jeremy Kyle Show has withdrawn their £500,000 a year deal with ITV. How odd. Despite someone, somewhere, at some point presumably telling LearnDirect’s marketing department where half a million pounds would be invested, the organisation never fully realised what the programme actually covered. It took District Judge Alan Berg [...]

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Gong show for brand Britons.

Posted Tuesday 22, May 2007 by: JJG

Crucial to every brand owner is the heart and soul of a brand’s meaning. Central to that understanding is a brand’s capacity to reflect the mood and sensibilities of current social trends. Today’s brand values are very different to those of the past. To gain a glimpse of what those principles are, consider who and [...]

Posted in Energy, TV | 7 Comments »>

Goody: the brand underdog

Posted Monday 29, January 2007 by: JJG

Jade Goody’s scandalous behaviour on Celebrity Big Brother made her one of the most notorious celebrity names anywhere. (It didnt really do much good for her pals Jo O’Meara and Danielle Lloyd- Danielle reportidly suffered a loss of brand related earnings totalling an estimated £1,325,000). Many brands such as Cura-Heat IBS, took advantage of Channel [...]

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