Misc

There is no Stig or G-d. Just branding.

Posted Thursday 2, September 2010 by: JJG

terday the world was a very different place than this morning. Sure it wasn’t perfect, but there was a great hope for mankind.

Today the world awoke to two pieces of shattering news that have, in their own ways, fractured human belief in two.

First, according to the eminent scientist, Professor Stephen Hawkins, it turns out that the Universe was not created by an omnipotent g-d after all. In his new book, The Grand Design, Hawkins suggests that the meaning of it all is down to complicated but basic physics. Ours is just one of many ‘multiverses’ that began “without any need for a benevolent Creator” who we otherwise believed made the Universe for our benefit.

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Jewish New Year message 5771 Another year of roundabouts?

Posted Friday 27, August 2010 by: JJG

I recently returned from Spain. I stayed in a place of absolutely no major consequence called, La Heradurra – ‘The Horseshoe’. Roads with vast numbers of roundabouts, linked the small U -shaped town leading all the way down and beyond the ‘Tropical Coast’. Many roundabouts were remarkably ornate.  Magnificent water features or smartly painted fishing [...]

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Washington Post Apple

Posted Sunday 1, August 2010 by: JJG

Article in Washington Post about Apple Computers http://www.washingtonpost.com/wp-dyn/content/video/2010/07/21/VI2010072102082.html Share on FacebookBookmark to:

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The magic of brand Apple

Posted Friday 23, July 2010 by: JJG

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BP NOT the unluckiest spiller of bad news

Posted Saturday 17, July 2010 by: JJG

The 13 most devastating oil spills of all time. 13. The Torrey Canyon Oil Spill When: March 18, 1967 Where: Scilly Isles, UK Amount spilled: 25-36 million gallons The Torrey Canyon was one of the first big supertankers, and it was also the source of one of the first major oil spills. Although the ship [...]

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BP – More pressure for the British brand name that has become synonymous with Bad Publicity

Posted Saturday 17, July 2010 by: JJG

What started as a better week for BP, ended with another potential PR disaster.

On a positive note, the brand finally plugged its oil well in the Gulf of Mexico which, for three months had relentlessly spewed millions of barrels of global bad PR.

President Barack Obama sounded a note of guarded optimism:

“We’re moving in the right direction, but I don’t want us to get too far ahead of ourselves,” he warned reporters at the White House.

However, just as the company sealed leaks in the Gulf, other PR slicks appeared in the press.

Reportedly in order secure drilling rights, BP approached the British government to sign a prisoner-transfer agreement with Libya.

BP strongly denies the claim.

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Gordon Ramsay brand – too cold for the kitchen?

Posted Saturday 3, July 2010 by: JJG

Gordon Ramsay brand gets Hell’s Kitchen treatment. Jonathan Gabay of brandforensics.co.uk discusses the future with Five News

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Tate and Lyle brand sold to American Sugar

Posted Saturday 3, July 2010 by: JJG

Tate and Lyle is taken over by American Sugar – But will it be a sweet deal?

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The definitive writing guide out now

Posted Thursday 24, June 2010 by: JJG

Every so often you come across a reference book so invaluable that you are left wondering how you ever managed before it was published. Originally written as a highly accessible resource for professionals within the advertising and marketing industry, Gabay’s Copywriting Compendium covers all you need to plan and write powerful copy in clear and [...]

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Harry Potter Theme Park branding

Posted Wednesday 23, June 2010 by: JJG

Jonathan Gabay of www.brandforensics.co.uk talks to Channel Five News about Harry Potter theme park branding

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