Ahead of Toyota’s president, Akio Toyoda taking his seat in Congress on 24th February to discuss the global recall of vehicles, the company’s US head James Lentz has admitted to failing to promptly respond to information provided.
Last weekend will surely go down in popular culture as the ‘Long Weekend of Mea Culpa’: A contemporary take on the Jewish 27 hour Yom Kippur.
First taking the blame on the road to redemption wasTiger Woods; currently the world’s most discussed brand endorser.
Tiger’s plead for forgivness lasted minutes and contained 1,527 words.
The initimate confession was beween him, his family, friends, deity, sponsors and millions of viewers.
The world’s biggest car manufacturer brand by volume – Toyota – (ranked eighth place in Interbrand’s 2009 Top Global brands) is wrestling with an increasingly flawed brand image.
Having identified issues with components in certain vehicles, the brand has recalled 8million vehicles worldwide.
In Europe, so far 28 reported cases of problems with vehicles have been identified.
Responding, Toyota recalled 1.8 million vehicles.
Rumours are rife as to precisely when this year’s UK general election will be held.
Once announced, the political party brands will reveal the full splendour of their electoral marketing campaigns which, until now, are kept under wraps on Apple hard disks at various slick advertising agencies around town.
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Brand personality has always been a revealing measure of a brand’s effectiveness. A recent survey exposed the highs and lows of brands – as professed by the brand’s character. The survey (now in its fifth year) is very telling in that, as with all judgments of personality, just because one may like or even admire another’s personality, it doesn’t necessarily follow that one ‘loves’ them. (Brand personality doesn’t automatically equate to brand profit).
In 1862 the Civil War cartoonist Thomas Nast drew Santa Claus for Harper’s Weekly. Santa was depicted as a small elf-like figure who supported the Union. By good chance for the Coca-Cola Company, the character wore red and white – inadvertently reflecting the company’s brand colours. Officially the company explains the red suit came from [...]
What can the Eurostar brand do now?
During a crisis, consumers dwell on what is visibly set in place to ease stress and inconvenience. Once a brand crisis is over, the same consumers often remember the small but immensely helpful actions taken by a brand and its staff.
With this in mind, from a Brand Forensics perspective, Eurostar could follow a deliberate strategy planned to incorporate some fundamentally straightforward steps leading towards a mid to longer-term resolution…
Seconds away – round three
The bout between brand British Airways and the Unite union over the proposed 12-day Christmas strike enters its third round.
What started off as a strong opening for the Unite union ,has taken a turn in favour of heavyweight brand BA.
The brand’s PR spin-doctors have skilfully turned around public perceptions and opinion.
The [...]
Apple received top honours in six categories in Adweek’s “Best of the 2000s” advertising awards, including “Brand of the Decade” and “Marketer of the Decade” for Steve Jobs.
With 220 million iPods sold worldwide, Apple’s music player was named “Product of the Decade”. It was compared to the Walkman in terms of cultural impact.
Two of Apple’s [...]
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