Misc

The all-powerful ‘i’? – interview with BBC

Posted Tuesday 26, October 2010 by: JJG

(From BBC website…) The Independent has launched its new light edition, branded “i”. So what is it about the letter that has made it so popular? It started over a decade ago with Apple’s iMac and caught the imagination of a generation through the iPod, spawning a whole family of products. Since then, all manner [...]

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BMW brand addresses breaking issues to avoid an emergency crisis

Posted Friday 1, October 2010 by: JJG

On October 1st,  brand giant BMW recalled approximately 350,000 cars worldwide due to potential faults power braking system faults. BMW-branded cars from the 5-series, 6-series and 7-series built between 2002 and 2008 could be affected. Additionally between 900 and  1,200 Rolls Royce cars were said to be recalled. Reports suggested that in acute cases, drivers [...]

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Top ‘cool brands’ of 2010 announced

Posted Tuesday 28, September 2010 by: JJG

Aston Martin, the iconic British sports car manufacturer, has been named coolest UK brand in the annual CoolBrands survey. Pioneer of punk Vivienne Westwood is ‘en vogue’ topping the list of fashion brands with BBC iPlayer named coolest website. Factors taken into consideration when judging the brands included, style, innovation, desirability and originality.  The process [...]

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Wayne Rooney brand meltdown?

Posted Tuesday 7, September 2010 by: JJG

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There is no Stig or G-d. Just branding.

Posted Thursday 2, September 2010 by: JJG

terday the world was a very different place than this morning. Sure it wasn’t perfect, but there was a great hope for mankind.

Today the world awoke to two pieces of shattering news that have, in their own ways, fractured human belief in two.

First, according to the eminent scientist, Professor Stephen Hawkins, it turns out that the Universe was not created by an omnipotent g-d after all. In his new book, The Grand Design, Hawkins suggests that the meaning of it all is down to complicated but basic physics. Ours is just one of many ‘multiverses’ that began “without any need for a benevolent Creator” who we otherwise believed made the Universe for our benefit.

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Washington Post Apple

Posted Sunday 1, August 2010 by: JJG

Article in Washington Post about Apple Computers http://www.washingtonpost.com/wp-dyn/content/video/2010/07/21/VI2010072102082.html Share on FacebookBookmark to:

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The magic of brand Apple

Posted Friday 23, July 2010 by: JJG

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BP NOT the unluckiest spiller of bad news

Posted Saturday 17, July 2010 by: JJG

The 13 most devastating oil spills of all time. 13. The Torrey Canyon Oil Spill When: March 18, 1967 Where: Scilly Isles, UK Amount spilled: 25-36 million gallons The Torrey Canyon was one of the first big supertankers, and it was also the source of one of the first major oil spills. Although the ship [...]

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BP – More pressure for the British brand name that has become synonymous with Bad Publicity

Posted Saturday 17, July 2010 by: JJG

What started as a better week for BP, ended with another potential PR disaster.

On a positive note, the brand finally plugged its oil well in the Gulf of Mexico which, for three months had relentlessly spewed millions of barrels of global bad PR.

President Barack Obama sounded a note of guarded optimism:

“We’re moving in the right direction, but I don’t want us to get too far ahead of ourselves,” he warned reporters at the White House.

However, just as the company sealed leaks in the Gulf, other PR slicks appeared in the press.

Reportedly in order secure drilling rights, BP approached the British government to sign a prisoner-transfer agreement with Libya.

BP strongly denies the claim.

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Gordon Ramsay brand – too cold for the kitchen?

Posted Saturday 3, July 2010 by: JJG

Gordon Ramsay brand gets Hell’s Kitchen treatment. Jonathan Gabay of brandforensics.co.uk discusses the future with Five News

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