Misc

Tate and Lyle brand sold to American Sugar

Posted Saturday 3, July 2010 by: JJG

Tate and Lyle is taken over by American Sugar – But will it be a sweet deal?

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The definitive writing guide out now

Posted Thursday 24, June 2010 by: JJG

Every so often you come across a reference book so invaluable that you are left wondering how you ever managed before it was published. Originally written as a highly accessible resource for professionals within the advertising and marketing industry, Gabay’s Copywriting Compendium covers all you need to plan and write powerful copy in clear and [...]

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Harry Potter Theme Park branding

Posted Wednesday 23, June 2010 by: JJG

Jonathan Gabay of www.brandforensics.co.uk talks to Channel Five News about Harry Potter theme park branding

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Forget cuddly brand toys. Get ready for your close ups darlings. Introducing Wenlock and Mandeville – the official 2012 Olympic mascots

Posted Wednesday 19, May 2010 by: JJG

The new Olympic games mascots are set to be as controversial in design as the 2012 logo.

Disregard any thoughts of buying the kids traditional soft and fuzzy British bulldogs or Lions dolls. Lord Coe and his team have instead returned to the cold steel core of modernity for their choice of brand mascots.

Two – not that cuddly – but very techie characters: Wenlock and Mandeville are about to flood the Olympic commemorative plates, badges, t-shirts, hats. Keyring, ties, socks and of course, toy market.

Lord Coe’s team briefed Iris Advertising to produce mascots meant to actively engage young people across the UK with sport

The two high-tech toys feature giant eyes perched on top of what looks like Dada-esque metal shapes. (Although during the games, mascot costume wearers will get a soft-body version).

Their bodies can take on different textures and designs – including being covered with Union Jack stripes.

Posted in 2012 brand logo, Misc, Olympic branding | 4 Comments »>

A primary school lesson in political branding taught by the oldest kid on the block

Posted Friday 30, April 2010 by: JJG

The debates are over.  Now the real conversation begins. As with all brands, at some point in a communications campaign, political brands must separate general awareness messages from specific product/service benefits affecting targeted audiences. In a political brand’s case, rather than product or service benefits, everything revolves around practical policies and how such policies affect [...]

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Love it or Hate brand hits back at hate it or ignore it political party

Posted Thursday 22, April 2010 by: JJG

Not content with hijacking St. George’s Day to publish the BNP’s odious manifesto, Nick Griffin, the leader of the ultra-right political party, the BNP has decided to plagerise another great British icon – Marmite.

Posted in bnp brand, Marmite brand, Misc | 1 Comment »>

The congressman, car dealer and Japanese corporate president: Toyota – restoring its image

Posted Tuesday 23, February 2010 by: JJG

Ahead of Toyota’s president, Akio Toyoda taking his seat in Congress on 24th February to discuss the global recall of vehicles, the company’s US head James Lentz has admitted to failing to promptly respond to information provided.

Posted in Misc, Toyota brand, Toyota branding | No Comments »>

Tiger Woods, Gordon Brown and the entire cast of Eastenders join in a Greek Chorus of Mea Culpa

Posted Sunday 21, February 2010 by: JJG

Last weekend will surely go down in popular culture as the ‘Long Weekend of Mea Culpa’: A contemporary take on the Jewish 27 hour Yom Kippur.
First taking the blame on the road to redemption wasTiger Woods; currently the world’s most discussed brand endorser.
Tiger’s plead for forgivness lasted minutes and contained 1,527 words.
The initimate confession was beween him, his family, friends, deity, sponsors and millions of viewers.

Posted in Labour party branding, Misc, Tory Poster branding, UK party politics branding | No Comments »>

Can Toyota brand turn around a global perception disaster?

Posted Thursday 4, February 2010 by: JJG

The world’s biggest car manufacturer brand by volume – Toyota – (ranked eighth place in Interbrand’s 2009 Top Global brands) is wrestling with an increasingly flawed brand image.

Having identified issues with components in certain vehicles, the brand has recalled 8million vehicles worldwide.

In Europe, so far 28 reported cases of problems with vehicles have been identified.

Responding, Toyota recalled 1.8 million vehicles.

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UK political brands. Brace yourself for an avalanche of tweets, blogs, posters, ads, debates – as well as a brief word from your trusted breakfast cereal sponsor

Posted Friday 22, January 2010 by: JJG

Rumours are rife as to precisely when this year’s UK general election will be held.

Once announced, the political party brands will reveal the full splendour of their electoral marketing campaigns which, until now, are kept under wraps on Apple hard disks at various slick advertising agencies around town.

Posted in Brand expert, Branding, david cameron brand, government branding, Misc, political branding, Politics, politics on twitter, twitter | 1 Comment »>