Olympic branding

UK government pledges the “best marketing plan that any country has ever had”

Posted Monday 14, June 2010 by: JJG

The Coalition Government has committed itself to generate around £1bn worth of marketing activity and public relations in priority markets in the years around the 2012 Games. UK Cultural SecretaryJeremy Hunt,  says Britain should aim to increase foreign visitor numbers while encouraging more Britons to stay at home. The government will work with businesses to [...]

Posted in 2012 brand logo, Olympic branding | No Comments »>

Forget cuddly brand toys. Get ready for your close ups darlings. Introducing Wenlock and Mandeville – the official 2012 Olympic mascots

Posted Wednesday 19, May 2010 by: JJG

The new Olympic games mascots are set to be as controversial in design as the 2012 logo.

Disregard any thoughts of buying the kids traditional soft and fuzzy British bulldogs or Lions dolls. Lord Coe and his team have instead returned to the cold steel core of modernity for their choice of brand mascots.

Two – not that cuddly – but very techie characters: Wenlock and Mandeville are about to flood the Olympic commemorative plates, badges, t-shirts, hats. Keyring, ties, socks and of course, toy market.

Lord Coe’s team briefed Iris Advertising to produce mascots meant to actively engage young people across the UK with sport

The two high-tech toys feature giant eyes perched on top of what looks like Dada-esque metal shapes. (Although during the games, mascot costume wearers will get a soft-body version).

Their bodies can take on different textures and designs – including being covered with Union Jack stripes.

Posted in 2012 brand logo, Misc, Olympic branding | 4 Comments »>

Branding London ahead of the 2012 Olympics. Cost: half a million sov

Posted Sunday 31, January 2010 by: JJG

Greater London Authoirty has commissioned a design agency with links to the company which designed the notorious 2012 Olympic Games logo, to produce a unified brand identity for the capital’s key promotional bodies – price – £500,000

Posted in 2012 brand logo, Brand expert, brand london, Branding, Olympic branding, Tourism and travel | 7 Comments »>