political branding

Arrogance breeds arrogance

Posted Sunday 12, December 2010 by: JJG

There have been riots again on the streets of London. Legitimate protestors had arguments, rather than arms in the mind. However, spotting an opportunity for a ‘good kicking’ many illegitimate rioters turned chants of complaint into assaults on democracy. Meanwhile, following a pleasant lunch at the House of Commons restaurant, MPs, elected by the people [...]

Posted in British brands, global brands, McDonalds, political branding, Politics | No Comments »>

The last chance salon where brands help make men out of politicians

Posted Thursday 29, April 2010 by: JJG

The general election debates have come to a climax. Three weeks ago it looked like it would be a two-leader shoot out at the OK Coral.  Then, as with the best spaghetti westerns, out from nowhere rode a new kid into town. Everyone was for themselves. The debates, the first of their kind in the [...]

Posted in 2010 election branding, 2010 election campaigning, Gordon brown brand, government branding, political branding, Politics | No Comments »>

A future fair for almost all – except the lady from Rochdale

Posted Wednesday 28, April 2010 by: JJG

It’s a classic tale. A given brand promises to deliver exactly what consumers need. That brand appears to truly reflect those consumers’ passions. It demonstrates value, empathy and the chance for genuine choice, consistency or change. The brand presents its cause through polished advertising, marketing and so on – all designed to show steadiness, lucidity [...]

Posted in 2010 election branding, 2010 election campaigning, Conservative party branding, david cameron brand, Gordon brown brand, political branding, Politics, politics on twitter | No Comments »>

The Second Debate – Will anyone spot the political branding difference?

Posted Thursday 22, April 2010 by: JJG

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Posted in Branding, Gordon brown brand, Labour party branding, political branding, Politics, UK party politics branding | No Comments »>

Cancer direct marketing leaflet scare – but from other parties

Posted Monday 12, April 2010 by: JJG

Over the weekend the press was bursting with allegations against Labour over a mailshot to cancer patients. The direct mail piece went to named recipients at 250,000 households. Before long some of the indignant recipients were on the phone to the media complaining about the inappropriateness of the leaflets – given that they personally suffered [...]

Posted in 2010 election branding, 2010 election campaigning, government branding, Labour party branding, political branding, UK party politics branding | No Comments »>

Is traditional advertising alone failing political parties?

Posted Thursday 8, April 2010 by: JJG

Labour has an election ‘war chest’ of around £8 million. The Conservatives can draw on an estimated £18 million. However, new research from UtalkMarketing suggests that consumers consider advertising as the least effective for communicating electioneering messages. Just 13% saw political posters as ‘very’ or ‘quite’ important in deciding their party of choice. 67% of [...]

Posted in 2010 election branding, 2010 election campaigning, Conservative party branding, david cameron brand, government branding, Labour party branding, political branding, UK party politics branding | 3 Comments »>

End of the first day of official electioneering. How did the political brands fair?

Posted Tuesday 6, April 2010 by: JJG

April 6th 2010. The political brands get into second, third and in one case, even fourth gear with their marketing communications. In second gear rolls in the Liberal Democrats Within hours of the election being announced, the Yellow doves turned their website homepage into a clear series of manifesto promises. However, having ‘borrowed’ Labour’s slogan [...]

Posted in 2010 election branding, Gordon brown brand, government branding, Labour party branding, political branding, Politics, politics on twitter, UK party politics branding, web 2.0 UK general election | No Comments »>

Does the Conservative party’s rebuff at Labour’s poster campaign achieve little more than further confusion?

Posted Sunday 4, April 2010 by: JJG

The UK Labour party’s latest political poster featuring David Cameron as the fictional TV series character, Gene Hunt has been lambasted as an ‘own-goal’ to the party.

Within hours of the design being revealed, The Conservative’s aimed to turn the Ashes-to-Ashes debacle into a blue-streaked phoenix flying the flag for Tory principles.

Posted in 2010 election branding, Brand expert, Conservative party branding, david cameron brand, Gordon brown brand, government branding, Labour party branding, political branding, Politics, UK party politics branding | No Comments »>

Labour’s got a new motor-poster – Labour Party’s 1980s poster up in Ashes to Ashes?

Posted Monday 29, March 2010 by: JJG

In what is supposed to be viewed as the ultimate in politcial democracy, the UK Labour party has turned to its 2.0 community to design Labour’s next political poster.

Campaign chiefs have booked digital poster boards in London and Manchester to carry the poster to be unveiled over Easter weekend.

Labour believes it has learnt lessons from the online lampooning that greeted theTories’ advertising efforts.

However by openly inviting the public to design a poster, their plan could still backfire.

Posted in 2010 election campaigning, Gordon brown brand, Labour party branding, political branding, Politics, politics on twitter, UK party politics branding | 2 Comments »>

Conservative party’s latest poster campaign against Brown

Posted Sunday 28, March 2010 by: JJG

Jonathan Gabay of brandforensics.co.uk talks to the BBC about the Conservative party’s latest poster campaign. Will the electorate get the point?

Posted in 2010 election branding, 2010 election campaigning, Conservative party branding, Gordon brown brand, Labour party branding, political branding, Politics, politics on twitter, UK party politics branding | 1 Comment »>