political branding

Branding Brown – from apprentice to man in charge?

Posted Wednesday 24, February 2010 by: JJG

Allegations of Gordon Brown’s short fuse may be just the touch-paper he needed to rebuild his otherwise former lack-lustre image of a leader in the shadows of man who famously was even prepared to go to war to fight for what, he at least, sincerely believed was a noble cause for the greater good.

Posted in Conservative party branding, Gordon brown brand, government branding, Labour party branding, political branding, UK party politics branding | 1 Comment »>

Is the writing on the wall for the Conservative party’s new poster branding campaign?

Posted Wednesday 17, February 2010 by: JJG

This week, hot on the heals of the Labour Party’s controversial ‘Camera -on/Cameron- off’ poster, comes the Tory’s latest slew of posters designed to win votes and rouse confidence in the electorate.
The latest poster campaign turns away from personalities (albeit finely airbrushed ones) to feature policies affecting individuals and families from working and middle class England.
The new campaign is squarely aimed at floating voters or would-be virgin Tories.

Posted in government branding, Labour party branding, political branding, politics on twitter, Tory Poster branding, UK party politics branding | No Comments »>

Prime Minister Brown: Does Morgan have the talent to rebrand UK Labour Party?

Posted Sunday 14, February 2010 by: JJG

alentine’s Day 2010.

What sweeter way for lovers to pass the evening than cuddled up together on the sofa in front of the TV watching Prime Minister Gordon Brown revealing how he proposed to his lovely wife Sarah?
The idea may be to win over not just the minds, but hearts of the UK electorate who, in just a matter of months, will be invited to fasten the fate of the country’s government – not with a SWALK, but ‘X’ factor style cross on ballot papers.

Posted in Labour party branding, political branding, Politics, politics on twitter, Spin doctors, UK party politics branding | No Comments »>

Party poster political branding. Sure fire hit or dud?

Posted Wednesday 10, February 2010 by: JJG

The latest campaign round of marketing mortar rounds from the Labour party against the Conservatives may backfire.

In terms of branding, it won’t be the first time.

A poster playing on the words Cameron, ‘Camera-on’ aims to show the duplicity of the Conservative leader’s stance on NHS promises. According to the poster, on one hand David Cameron says he is committed to the NHS.

On the other hand ‘Camera – off’ claims he wants to scrap early rights to see a cancer specialist.

At first glance it is all strong stuff.

On the other hand it is also confusing. Most motorists passing the poster will only ‘take-in’ a cursory glance of the message.

Posted in Branding, Conservative party branding, government branding, Labour party branding, political branding, Politics, UK party politics branding | 2 Comments »>

UK political brands. Brace yourself for an avalanche of tweets, blogs, posters, ads, debates – as well as a brief word from your trusted breakfast cereal sponsor

Posted Friday 22, January 2010 by: JJG

Rumours are rife as to precisely when this year’s UK general election will be held.

Once announced, the political party brands will reveal the full splendour of their electoral marketing campaigns which, until now, are kept under wraps on Apple hard disks at various slick advertising agencies around town.

Posted in Brand expert, Branding, david cameron brand, government branding, Misc, political branding, Politics, politics on twitter, twitter | 1 Comment »>