Allegations of Gordon Brown’s short fuse may be just the touch-paper he needed to rebuild his otherwise former lack-lustre image of a leader in the shadows of man who famously was even prepared to go to war to fight for what, he at least, sincerely believed was a noble cause for the greater good.
alentine’s Day 2010.
What sweeter way for lovers to pass the evening than cuddled up together on the sofa in front of the TV watching Prime Minister Gordon Brown revealing how he proposed to his lovely wife Sarah?
The idea may be to win over not just the minds, but hearts of the UK electorate who, in just a matter of months, will be invited to fasten the fate of the country’s government – not with a SWALK, but ‘X’ factor style cross on ballot papers.
The latest campaign round of marketing mortar rounds from the Labour party against the Conservatives may backfire.
In terms of branding, it won’t be the first time.
A poster playing on the words Cameron, ‘Camera-on’ aims to show the duplicity of the Conservative leader’s stance on NHS promises. According to the poster, on one hand David Cameron says he is committed to the NHS.
On the other hand ‘Camera – off’ claims he wants to scrap early rights to see a cancer specialist.
At first glance it is all strong stuff.
On the other hand it is also confusing. Most motorists passing the poster will only ‘take-in’ a cursory glance of the message.
Rumours are rife as to precisely when this year’s UK general election will be held.
Once announced, the political party brands will reveal the full splendour of their electoral marketing campaigns which, until now, are kept under wraps on Apple hard disks at various slick advertising agencies around town.
In terms of high-awareness campaigning, so far the Conservatives political brand is in the lead with a national poster campaign featuring an open-collared David Cameron with the headline: “We can’t go on like this. I’ll cut the deficit, not the NHS”.
Today, sweeping reforms are being announced concerning MP expenses. The restructure follows Sir Christopher Kelly’s heavily leaked report which set out the suggested proposals. The House of Commons speaker will urge members of parliament to accept the main thrust of Sir Christopher’s recommendations.
Recommendations include:
Banning MPs from using their second home allowance to pay for [...]
Four hours before BNP leader Nick Griffin appeared on BBC’s Question Time I was standing in a room within Leicester’s impressive Curve building, delivering a talk based on my latest book, ‘Soul Traders’.
The audience comprised of marketers curious to learn about the darker side of marketing – in other words, propaganda and the history of [...]
To commemorate the London bombings of July 7th, here is an article originally published on the morning after the bombs. The article has not been altered or edited and still resonates.
As Cameron, Brown and Clegg spin out more and more explanations and excuses over MP expenses or ‘allowances’, the race is on to see who will perform the most convincing crisis-management of the greatest example of parliamentary Soul Trader shenanigans in modern times.
Discussing the MPs’ monopoly over tax-payer- financed perks, Nick Clegg believes “The only [...]
MP expense caims are just another example of spin from ‘Soul Traders’. In my book, which examines the history of propaganda and hype, I list twenty-eight classic techniques that flatter, cajole, create paranoia, generate distrust, affirm half-truths, and provoke the public to believing what is needed in order to build trust.
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