politics on twitter

A new Pharoah for Egypt – an old story for change

Posted Friday 11, February 2011 by: JJG

Hosni Mubarak finally relinquished his throne as president of Egypt, handing over power to the military who would serve the interest of the new Egypt.

In the lead up, the recent events in Cairo and other cities kept the world spellbound to their TV and mobile screens.

Throughout the crisis, beleaguered President Hosni Mubarak, devoted practically all of his political airtime to classical propaganda.

Posted in government branding, Politics, politics on twitter | No Comments »>

A future fair for almost all – except the lady from Rochdale

Posted Wednesday 28, April 2010 by: JJG

It’s a classic tale. A given brand promises to deliver exactly what consumers need. That brand appears to truly reflect those consumers’ passions. It demonstrates value, empathy and the chance for genuine choice, consistency or change. The brand presents its cause through polished advertising, marketing and so on – all designed to show steadiness, lucidity [...]

Posted in 2010 election branding, 2010 election campaigning, Conservative party branding, david cameron brand, Gordon brown brand, political branding, Politics, politics on twitter | No Comments »>

How political brands can be trusted

Posted Wednesday 14, April 2010 by: JJG

We are born to trust. For example, to have faith that a mother will provide milk. It is after all, instinctive. However, as we we grow older that same parent will teach us to be wary of the world – not to trust everything or every person.
 Yet, when society trusts itself, wonderful things happen. [...]

Posted in 2010 election branding, Brand expert, Branding, Gordon brown brand, government branding, Labour party branding, Politics, politics on twitter, UK party politics branding, web 2.0 UK general election | 1 Comment »>

End of the first day of official electioneering. How did the political brands fair?

Posted Tuesday 6, April 2010 by: JJG

April 6th 2010. The political brands get into second, third and in one case, even fourth gear with their marketing communications. In second gear rolls in the Liberal Democrats Within hours of the election being announced, the Yellow doves turned their website homepage into a clear series of manifesto promises. However, having ‘borrowed’ Labour’s slogan [...]

Posted in 2010 election branding, Gordon brown brand, government branding, Labour party branding, political branding, Politics, politics on twitter, UK party politics branding, web 2.0 UK general election | No Comments »>

Labour’s got a new motor-poster – Labour Party’s 1980s poster up in Ashes to Ashes?

Posted Monday 29, March 2010 by: JJG

In what is supposed to be viewed as the ultimate in politcial democracy, the UK Labour party has turned to its 2.0 community to design Labour’s next political poster.

Campaign chiefs have booked digital poster boards in London and Manchester to carry the poster to be unveiled over Easter weekend.

Labour believes it has learnt lessons from the online lampooning that greeted theTories’ advertising efforts.

However by openly inviting the public to design a poster, their plan could still backfire.

Posted in 2010 election campaigning, Gordon brown brand, Labour party branding, political branding, Politics, politics on twitter, UK party politics branding | 2 Comments »>

Conservative party’s latest poster campaign against Brown

Posted Sunday 28, March 2010 by: JJG

Jonathan Gabay of brandforensics.co.uk talks to the BBC about the Conservative party’s latest poster campaign. Will the electorate get the point?

Posted in 2010 election branding, 2010 election campaigning, Conservative party branding, Gordon brown brand, Labour party branding, political branding, Politics, politics on twitter, UK party politics branding | 1 Comment »>

Is the writing on the wall for the Conservative party’s new poster branding campaign?

Posted Wednesday 17, February 2010 by: JJG

This week, hot on the heals of the Labour Party’s controversial ‘Camera -on/Cameron- off’ poster, comes the Tory’s latest slew of posters designed to win votes and rouse confidence in the electorate.
The latest poster campaign turns away from personalities (albeit finely airbrushed ones) to feature policies affecting individuals and families from working and middle class England.
The new campaign is squarely aimed at floating voters or would-be virgin Tories.

Posted in government branding, Labour party branding, political branding, politics on twitter, Tory Poster branding, UK party politics branding | No Comments »>

Prime Minister Brown: Does Morgan have the talent to rebrand UK Labour Party?

Posted Sunday 14, February 2010 by: JJG

alentine’s Day 2010.

What sweeter way for lovers to pass the evening than cuddled up together on the sofa in front of the TV watching Prime Minister Gordon Brown revealing how he proposed to his lovely wife Sarah?
The idea may be to win over not just the minds, but hearts of the UK electorate who, in just a matter of months, will be invited to fasten the fate of the country’s government – not with a SWALK, but ‘X’ factor style cross on ballot papers.

Posted in Labour party branding, political branding, Politics, politics on twitter, Spin doctors, UK party politics branding | No Comments »>

UK political brands. Brace yourself for an avalanche of tweets, blogs, posters, ads, debates – as well as a brief word from your trusted breakfast cereal sponsor

Posted Friday 22, January 2010 by: JJG

Rumours are rife as to precisely when this year’s UK general election will be held.

Once announced, the political party brands will reveal the full splendour of their electoral marketing campaigns which, until now, are kept under wraps on Apple hard disks at various slick advertising agencies around town.

Posted in Brand expert, Branding, david cameron brand, government branding, Misc, political branding, Politics, politics on twitter, twitter | 1 Comment »>