Hosni Mubarak finally relinquished his throne as president of Egypt, handing over power to the military who would serve the interest of the new Egypt.
In the lead up, the recent events in Cairo and other cities kept the world spellbound to their TV and mobile screens.
Throughout the crisis, beleaguered President Hosni Mubarak, devoted practically all of his political airtime to classical propaganda.government branding, Politics, politics on twitter | No Comments »>
It’s a classic tale. A given brand promises to deliver exactly what consumers need. That brand appears to truly reflect those consumers’ passions. It demonstrates value, empathy and the chance for genuine choice, consistency or change. The brand presents its cause through polished advertising, marketing and so on – all designed to show steadiness, lucidity [...]2010 election branding, 2010 election campaigning, Conservative party branding, david cameron brand, Gordon brown brand, political branding, Politics, politics on twitter | No Comments »>
We are born to trust. For example, to have faith that a mother will provide milk. It is after all, instinctive. However, as we we grow older that same parent will teach us to be wary of the world – not to trust everything or every person. Yet, when society trusts itself, wonderful things happen. [...]2010 election branding, Brand expert, Branding, Gordon brown brand, government branding, Labour party branding, Politics, politics on twitter, UK party politics branding, web 2.0 UK general election | 1 Comment »>
April 6th 2010. The political brands get into second, third and in one case, even fourth gear with their marketing communications. In second gear rolls in the Liberal Democrats Within hours of the election being announced, the Yellow doves turned their website homepage into a clear series of manifesto promises. However, having ‘borrowed’ Labour’s slogan [...]2010 election branding, Gordon brown brand, government branding, Labour party branding, political branding, Politics, politics on twitter, UK party politics branding, web 2.0 UK general election | No Comments »>
In what is supposed to be viewed as the ultimate in politcial democracy, the UK Labour party has turned to its 2.0 community to design Labour’s next political poster.
Campaign chiefs have booked digital poster boards in London and Manchester to carry the poster to be unveiled over Easter weekend.
Labour believes it has learnt lessons from the online lampooning that greeted theTories’ advertising efforts.
However by openly inviting the public to design a poster, their plan could still backfire.2010 election campaigning, Gordon brown brand, Labour party branding, political branding, Politics, politics on twitter, UK party politics branding | 2 Comments »>
Jonathan Gabay of brandforensics.co.uk talks to the BBC about the Conservative party’s latest poster campaign. Will the electorate get the point?2010 election branding, 2010 election campaigning, Conservative party branding, Gordon brown brand, Labour party branding, political branding, Politics, politics on twitter, UK party politics branding | 1 Comment »>
This week, hot on the heals of the Labour Party’s controversial ‘Camera -on/Cameron- off’ poster, comes the Tory’s latest slew of posters designed to win votes and rouse confidence in the electorate.
The latest poster campaign turns away from personalities (albeit finely airbrushed ones) to feature policies affecting individuals and families from working and middle class England.
The new campaign is squarely aimed at floating voters or would-be virgin Tories.
alentine’s Day 2010.
What sweeter way for lovers to pass the evening than cuddled up together on the sofa in front of the TV watching Prime Minister Gordon Brown revealing how he proposed to his lovely wife Sarah?
The idea may be to win over not just the minds, but hearts of the UK electorate who, in just a matter of months, will be invited to fasten the fate of the country’s government – not with a SWALK, but ‘X’ factor style cross on ballot papers.
Rumours are rife as to precisely when this year’s UK general election will be held.
Once announced, the political party brands will reveal the full splendour of their electoral marketing campaigns which, until now, are kept under wraps on Apple hard disks at various slick advertising agencies around town.Brand expert, Branding, david cameron brand, government branding, Misc, political branding, Politics, politics on twitter, twitter | 1 Comment »>