Gordon brown brand

The last chance salon where brands help make men out of politicians

Posted Thursday 29, April 2010 by: JJG

The general election debates have come to a climax. Three weeks ago it looked like it would be a two-leader shoot out at the OK Coral.  Then, as with the best spaghetti westerns, out from nowhere rode a new kid into town. Everyone was for themselves. The debates, the first of their kind in the [...]

Posted in 2010 election branding, 2010 election campaigning, Gordon brown brand, Politics, government branding, political branding | No Comments »>

A future fair for almost all – except the lady from Rochdale

Posted Wednesday 28, April 2010 by: JJG

It’s a classic tale. A given brand promises to deliver exactly what consumers need. That brand appears to truly reflect those consumers’ passions. It demonstrates value, empathy and the chance for genuine choice, consistency or change. The brand presents its cause through polished advertising, marketing and so on – all designed to show steadiness, lucidity [...]

Posted in 2010 election branding, 2010 election campaigning, Conservative party branding, Gordon brown brand, Politics, david cameron brand, political branding, politics on twitter | No Comments »>

The Second Debate – Will anyone spot the political branding difference?

Posted Thursday 22, April 2010 by: JJG

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Posted in Branding, Gordon brown brand, Labour party branding, Politics, UK party politics branding, political branding | No Comments »>

How political brands can be trusted

Posted Wednesday 14, April 2010 by: JJG

We are born to trust. For example, to have faith that a mother will provide milk. It is after all, instinctive. However, as we we grow older that same parent will teach us to be wary of the world – not to trust everything or every person.
 Yet, when society trusts itself, wonderful things happen. [...]

Posted in 2010 election branding, Brand expert, Branding, Gordon brown brand, Labour party branding, Politics, UK party politics branding, government branding, politics on twitter, web 2.0 UK general election | 1 Comment »>

End of the first day of official electioneering. How did the political brands fair?

Posted Tuesday 6, April 2010 by: JJG

April 6th 2010. The political brands get into second, third and in one case, even fourth gear with their marketing communications. In second gear rolls in the Liberal Democrats Within hours of the election being announced, the Yellow doves turned their website homepage into a clear series of manifesto promises. However, having ‘borrowed’ Labour’s slogan [...]

Posted in 2010 election branding, Gordon brown brand, Labour party branding, Politics, UK party politics branding, government branding, political branding, politics on twitter, web 2.0 UK general election | No Comments »>

Does the Conservative party’s rebuff at Labour’s poster campaign achieve little more than further confusion?

Posted Sunday 4, April 2010 by: JJG

The UK Labour party’s latest political poster featuring David Cameron as the fictional TV series character, Gene Hunt has been lambasted as an ‘own-goal’ to the party.

Within hours of the design being revealed, The Conservative’s aimed to turn the Ashes-to-Ashes debacle into a blue-streaked phoenix flying the flag for Tory principles.

Posted in 2010 election branding, Brand expert, Conservative party branding, Gordon brown brand, Labour party branding, Politics, UK party politics branding, david cameron brand, government branding, political branding | No Comments »>

Labour’s got a new motor-poster – Labour Party’s 1980s poster up in Ashes to Ashes?

Posted Monday 29, March 2010 by: JJG

In what is supposed to be viewed as the ultimate in politcial democracy, the UK Labour party has turned to its 2.0 community to design Labour’s next political poster.

Campaign chiefs have booked digital poster boards in London and Manchester to carry the poster to be unveiled over Easter weekend.

Labour believes it has learnt lessons from the online lampooning that greeted theTories’ advertising efforts.

However by openly inviting the public to design a poster, their plan could still backfire.

Posted in 2010 election campaigning, Gordon brown brand, Labour party branding, Politics, UK party politics branding, political branding, politics on twitter | 2 Comments »>

Conservative party’s latest poster campaign against Brown

Posted Sunday 28, March 2010 by: JJG

Jonathan Gabay of brandforensics.co.uk talks to the BBC about the Conservative party’s latest poster campaign. Will the electorate get the point?

Posted in 2010 election branding, 2010 election campaigning, Conservative party branding, Gordon brown brand, Labour party branding, Politics, UK party politics branding, political branding, politics on twitter | 1 Comment »>

Branding Brown – from apprentice to man in charge?

Posted Wednesday 24, February 2010 by: JJG

Allegations of Gordon Brown’s short fuse may be just the touch-paper he needed to rebuild his otherwise former lack-lustre image of a leader in the shadows of man who famously was even prepared to go to war to fight for what, he at least, sincerely believed was a noble cause for the greater good.

Posted in Conservative party branding, Gordon brown brand, Labour party branding, UK party politics branding, government branding, political branding | 1 Comment »>