Politics

MP expenses – the Seven Deadly Spins

Posted Sunday 10, May 2009 by: JJG

MP expense caims are just another example of spin from ‘Soul Traders’. In my book, which examines the history of propaganda and hype, I list twenty-eight classic techniques that flatter, cajole, create paranoia, generate distrust, affirm half-truths, and provoke the public to believing what is needed in order to build trust.

Posted in Politics, Spin doctors | 1 Comment »>

Milburn’s U-turn to turn around the fortunes of Pepsi

Posted Wednesday 30, May 2007 by: JJG

In what some may see as a cynical bid to save their brand from lower than expected sales, PepsiCo has appointed former health secretary Alan Milburn to their advisory board. Mr. Milburn is renown for saying the worst health problem facing the world is not the Aids epidemic but chronic illness caused by processed food [...]

Posted in fmcg, Politics | 1 Comment »>

House of Commons votes in favour of marketers to save the planet

Posted Wednesday 21, March 2007 by: JJG

In a lively debate held at the House of Commons, Brand Forensics expert Jonathan Gabay overwhelmingly persuaded an audience of over 200 people from service and industry, that marketing, rather than tax impositions alone will help encourage the British public to rethink their attitudes towards global warming.Sponsored by Liberal MP Lembit Opic, the event was [...]

Posted in Branding, Politics | 7 Comments »>

Just what we need: a climate offering a globally warm feeling all over

Posted Monday 5, February 2007 by: JJG

 At the beginning of February 2007, the Intergovernmental Panel on Climate Change published the first of three key reports due to come out on the effects of global warming. The influential group of scientists concluded that Global climate change is “very likely” to have a human cause.Ever since I can remember, brands have promised to [...]

Posted in Energy, Politics | 7 Comments »>