web 2.0 UK general election

How political brands can be trusted

Posted Wednesday 14, April 2010 by: JJG

We are born to trust. For example, to have faith that a mother will provide milk. It is after all, instinctive. However, as we we grow older that same parent will teach us to be wary of the world – not to trust everything or every person.
 Yet, when society trusts itself, wonderful things happen. [...]

Posted in 2010 election branding, Brand expert, Branding, Gordon brown brand, government branding, Labour party branding, Politics, politics on twitter, UK party politics branding, web 2.0 UK general election | 1 Comment »>

End of the first day of official electioneering. How did the political brands fair?

Posted Tuesday 6, April 2010 by: JJG

April 6th 2010. The political brands get into second, third and in one case, even fourth gear with their marketing communications. In second gear rolls in the Liberal Democrats Within hours of the election being announced, the Yellow doves turned their website homepage into a clear series of manifesto promises. However, having ‘borrowed’ Labour’s slogan [...]

Posted in 2010 election branding, Gordon brown brand, government branding, Labour party branding, political branding, Politics, politics on twitter, UK party politics branding, web 2.0 UK general election | No Comments »>